The making of the Carton Logo


Carton is a real-time warehouse management system that organizes inventory, orders, shipments and workflow for distributors, 3rd party logistics companies and manufacturers. The system directs and controls operations for a wide variety of complex logistics business models and product verticals.


Carton matches inventory to orders and to distribution centers (pallets), retails stores (cases/cartons) and consumers (parcels). Carton spans inbound orders and inventory; warehouse operations (locations, picking, receiving, kitting, replenishment, cycle-counting, packing, etc.); multi-carrier shipping (parcel, LTL and Truck loading); reporting and communications (alerts, dashboard, visibility); and interaction with other systems (ERP, websites, EDI, carriers).

Foreword from the Designer

Carton exists at the intersection between the real and virtual world; by moving bits and bytes in the virtual world, Carton manages physical boxes in the real world. Once we see this connection, we realize the parallel that exists between the hard disk and the carton; the hard disk is a store for virtual items while the carton is a store for physical items. The Carton logo hints at this interesting parallel using the universally recognized symbol for the hard disk – the C drive or C:

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Animated logo used as loading/buffering indicator in UI

Buttons and Menus

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