Catalysis Concept 3
In this concept, Catalysis is interpreted as "consistent acceleration" and by creatively re-imagining the ordinary pencil, the primary tool of creatives, as a rocket in lift-off, the concept combines the disparate ideas of creativity and acceleration to give shape and form to this new idea of "accelerated creativity”. The branding riffs off of this theme of the “rocket pencil” as shown in the slides below...
Pencil as a metaphor for ideas and creativity, the main output of a creative studio
Rocket as a metaphor for rapid change and acceleration i.e., catalysis