Google Analytics
Vedran Mandić
2017-10-10
In just a few slides for the .NET dev
It's a marketing tool by Google
- Freemium
- Tracks website usage, e.g. visitor count
- Handles tracking via a JavaScript tracker
- Online dashboard for reporting
- Provides different kinds of reports and insights
What does it look like?
Online dashboard - overview of Page visits
Manage multiple accounts at once
How to implement
the JS tracker?
...
<head>
...
<!-- Global Site Tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-112344567-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-112344567-1');
</script>
</head>
...