for the Cross-Sell/Growth
What I bring to the table
challenge at Hotjar
+
- Product Expertise: 15+ years managing product lifecycles (and a solid design & strategy BG).
- Market & User Research: Skilled in driving product strategy through market & user insights.
- Data-Informed (Driven): Proficient in data analytics, A/B testing, and strategic decision-making.
- Leader/Ownership: Successfully led diverse & cross-functional teams, mentored junior members.
- User-Centric: Focused on enhancing user experience with qualitative research and analysis
- Innovative Thinker: Continuously seeking new solutions and improvements 🔥
- Effective Communicator: Teams and stakeholder alignment and management
- Collaborative: Fosters a collaborative and positive inter & intra team environment.
TO THE (HOTJAR) TABLE.
MY SKILLSET
Excited to drive cross-sell expansion and growth at Hotjar!
MY KNOWLEDGE & EXPERIENCE
TO THE (HOTJAR) TABLE.
Prompt 1: Contributing to accelerating the growth of your company
Prompt 2: Leadership and collaborating cross-functionally
Linker Partner Platform
A Product-Led Growth Case
2 Growth-focused cases
As an Strategic PM, Growth is a transversal value in my projects
Toptal Utilities
A Growth Portfolio
Objective: Leverage an "analogic" affiliation program for a B2B digital bank using their Open Finance APIs.
Initial Task : Lead a cross-functional augmented team to build a platform to automatize the affiliate program operations
B2B digital bank with "super" Open Finance APIs power
The Product Path : ~6 months
Discovery: Research & Analysis
Conception: Outline & Roadmap
MVP :
Design & Development
V2
Feedback, Design & Development
1
2
3
4
Initial Stakeholders Alignment & Decision-Making Process Definition
Discovery
-
Business Stakeholders
- Interviews (to get biz goals & strategy)
- Deep Dive into biz data
- Competition/Market Map
- Affiliates Operat. & Tech Stakeholders
- Map Existing Processes & Pain Points
- Deep Dive into Tech Structure & API doc
-
Gather data
- APIs analytics (Acquisition Funnel)
- Affiliation Program Performance
- Existing Partners Interviews cycle
Discovery
- Partners as Key Acquisition Channel
- Investor Round soon
- Analogic processes (Partner acquisition and partnership monitoring
- APIs deep understanding (later fine tune)
- High Abandonment Rate during sign up
- High Inactive Accounts from Affiliates
- Guided Interviews with existing clients/partners to understand the reasons
-
Product Outline
-
Visual Concept using the New Brand (Design System)
-
Initial Roadmap + User Flows
Conception
MVP :
Partner Portal + Operations Automatization
V2
Exponential Growth
Solution
A
B
Beyond
Evolve from User Engagement Monitoring
C
"Banking Everywhere"
The Partner Portal to materialize an intermediary-centred Product-Led Growth strategy through a No-code open banking platform.
Generating gains by:
- Reducing affiliate program operational bottlenecks
- Improving the partner experience
- Creating more value for the partnership.
- Also facilitating to Partners new revenue streams
- Escalating exponentially final clients acquisition
User Flows Ideation
User-Flows Sketch
(Collaborative Dynamics)
MVP Design & Dev.
Low - Fi + Validation (Stakeholders + Interviewed clients)
MVP Design & Dev.
MVP definition
( estimation + prioritization )
V2
Roadmap adjustment
Sold to the biggest private LATAM bank for US$ 30MM
Our global footprint spans the Brazil, USA, EU, and the UK, where we apply strategic innovation to meet complex challenges across diverse sectors, from Fintech, Healthtech to Entertainment, Edtech, and HRtech.
With Product Management, UX/UI Design, Business Model and Go-to-Market Innovation, ensuring we lead the delivery of creative, effective solutions tailored to each industry's unique needs.
This international and diverse experience ensures we deliver creative, effective solutions tailored to each industry and market unique needs.
