iGaming vertical: what is it?

The iGaming vertical is one of the most profitable niches in traffic arbitrage. This vertical encompasses various online games, such as casinos, poker, sports betting, and other gambling games. It is currently enjoying great popularity due to its high revenues and growth. In this article with help from revenuelab, we'll explain what iGaming is in traffic arbitrage, why it's worth promoting iGaming offers, and which traffic sources are the most effective.

What is iGaming in traffic arbitrage?

iGaming in traffic arbitrage is a vertical that encompasses various online games related to gambling. This includes casino games, poker, sports betting, and many other gambling activities. 

Why promote iGaming offers?

Promoting offers in the iGaming vertical promises high income and stable growth for affiliates. This is due to several factors:

1. A large market: iGaming is a multi-billion dollar industry that is constantly growing. Every year, more and more people start playing online casinos, betting on sports, and participating in other gambling activities. This creates huge demand for iGaming offers and opens up numerous opportunities for affiliate marketers.
2. High payouts: iGaming offers often offer high payouts for attracting players. Commissions can be paid for every player who registers on the casino website, makes a first deposit, or performs other actions. High payouts make iGaming a very attractive vertical for affiliate marketers.
3. Steady Growth: Demand for iGaming offers will only increase in the coming years. With the advancement of technology and the availability of the internet, more and more people are turning to gambling. This opens up new opportunities for affiliate marketers and promises steady growth in this vertical.

Niches in iGaming Arbitrage

iGaming encompasses a variety of niches that can be exploited through traffic arbitrage. 

1. Sports betting: This is one of the most popular niches in iGaming. Arbitrageurs can promote sports betting offers and earn a commission for every player who places a bet.
2. Online Casinos: Casino games are another popular niche in iGaming. Affiliates can promote online casino offers and earn commissions for every player who registers and makes a deposit.
3. Poker: Poker is one of the most popular gambling games in the world. Affiliates can promote poker-related offers and earn a commission for every player who joins a poker room.
4. Blackjack: Blackjack is another popular gambling game. Arbitrageurs can promote blackjack-related offers and earn a commission for every player who plays the game.
5. Roulette: Roulette is another popular gambling game. Affiliates can promote roulette-related offers and earn a commission for every player who plays the game.

Payment models for the iGaming vertical

When promoting offers in the iGaming vertical, affiliate marketers can use various payment models. Here are some of them:

1. CPL (Cost Per Lead): This payment model pays the affiliate marketer for each lead they attract to the advertiser's offer. A lead can be a player who registers on the casino website or downloads the casino app.
2. CPA (Cost Per Action): This payment model pays the affiliate marketer for specific actions performed by a player. For example, an affiliate marketer might receive a commission for each player who makes a first deposit on a casino website.
3. RevShare (Revenue Share): This payment model involves paying the affiliate a percentage of the revenue generated by the advertiser from the players they referred. RevShare is typically used by affiliates who have proven the quality of their traffic.

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