Service Ideation
Food Shopping
Randy Chen | Edna Hirsbrunner | Colin Schmid
Interaction Design 4th semester
Service Design module
Lectureres:
Florian Wille, Jürgen Späth, Stefano Vannotti
EXPERIENCE MAP
- a lot of preperation - better display of information - easy orientation - comfort while shopping - creating it as enjoyable as possible
FINDINGS
CONCLUSION FROM INTERVIEWS
Sensory experience is highly valued. Current issues regard instore orientation and the seamless automation is not complete.
Online shopping is not established yet. Great interest in local organic producers (farmers). Other services seem to have trust issues.
CONCEPT
Streamlining your grocery shopping experience and combining it with efficency.
SERVICE IDEAS
what if...
smart shelves
packing robot
busyness business
shop as automat
in store orientation
item suitable for you
CUSTOMER NEED
crowded grocery store
«Some evenings after work, I don't want to talk to people, but just get done with my errands and be home as soon as I can.»
PROPOSED SOLUTION
Phone Application
What if there was an service that tells you when your favorite store is busy...
PROPOSED SOLUTION
CUSTOMER NEED
sensory experience and efficiency
«I like to go grocery shopping by myself. I want to select what I want especially fresh goods like veggies and I enjoy the variety while wandering around.»
PROPOSED SOLUTION
Packing Robot
What if there was a system that lets you chose your items and packs the items you chose for you...
PROPOSED SOLUTION
autonomous packing systems
PROPOSED SOLUTION
new display concept
to save space
CUSTOMER NEED
in-store orientation
«If I can't find my rüebli within 3 minutes in a grocery shop I get frustrated.»
PROPOSED SOLUTION
Navigation Device
What if you have a device that gives you live position data of the item of desire...