Service Ideation

Food Shopping

Randy Chen | Edna Hirsbrunner | Colin Schmid

Interaction Design 4th semester
Service Design module
Lectureres:  
Florian Wille, Jürgen Späth, Stefano Vannotti

EXPERIENCE MAP

- a lot of preperation
- better display of information
- easy orientation
- comfort while shopping
- creating it as enjoyable as possible

FINDINGS

CONCLUSION FROM INTERVIEWS

Sensory experience is highly valued. Current issues regard instore orientation and the seamless automation is not complete. 

Online shopping is not established yet. Great interest in local organic producers (farmers). Other services seem to have trust issues.

CONCEPT

Streamlining your grocery shopping experience and combining it with efficency.

SERVICE IDEAS

what if...
smart shelves
packing robot
busyness business
shop as automat
in store orientation
item suitable for you

CUSTOMER NEED

crowded grocery store
«Some evenings after work, I don't want to talk to people, but just get done with my errands and be home as soon as I can.»

PROPOSED SOLUTION

Phone Application
What if there was an service that tells you when your favorite store is busy...

PROPOSED SOLUTION

CUSTOMER NEED

sensory experience and efficiency
«I like to go grocery shopping by myself. I want to select what I want especially fresh goods like veggies and I enjoy the variety while wandering around.»

PROPOSED SOLUTION

Packing Robot
What if there was a system that lets you chose your items and packs the items you chose for you...

PROPOSED SOLUTION

autonomous packing systems

PROPOSED SOLUTION

new display concept
to save space

CUSTOMER NEED

in-store orientation
«If I can't find my rüebli within 3 minutes in a grocery shop I get frustrated.»

PROPOSED SOLUTION

Navigation Device
What if you have a device that gives you live position data of the item of desire...

THANK YOU!
QUESTIONS?

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