Redefining the core experience
What is a core experience?
People want to read the news
Give them the news
Who wants a core experience?
People you expect
People you don't expect
What's our core experience like?
- Single column
- Terrible quality lead image
- Looks stripped-back and "light"
...but...
- 1.3MB total downloaded
- 35KB is the base page
- 450ms first paint
- 1000ms load time
It's not good enough
- Responsive slice-based layout
- High quality, responsive lead image
- Ability to load other images
- 60KB total downloaded
- 7KB is the base page
- 100ms first paint
- 450ms load time