Ethical Web Design
Serving More of Your Users
What Is Ethics?
Ethics Is Not Feelings
Ethics Is Not Religious Morals
Ethics Is Not What is Legal
Ethics is not Cultural Norms
Ethics is Not Science
Ethical Standards
Greater Good / Utilitarianism
Rights / Libertarianism
Justice / Fairness
Common Good
Virtues / Values
Examples
Self Driving Cars
Social Credit Systems
Developer Blind Spots
Net Neutrality
Deep Fakes
User Expectations
We are committed to an internet that includes all the peoples of the earth — where a person’s demographic characteristics do not determine their online access, opportunities, or quality of experience.
- The Mozilla Manifesto Addendum
Pledge for a Healthy Internet
Trust in Software
Areas of Focus
Areas of Focus
- Usability
- Accessibility
- Privacy
- User Involvement
- Persuation
- Focus
- Sustainability
Areas of Focus (cont.)
- Security
- Censorship
- Information Overload
- Digital Divide
- Intellectual Property
- Open Access
What Can We Do?
Recognize Issues
- Is this about legality or rights?
- What are the tradeoffs to this choice?
- Can stakeholders be identified?
- Have relevant options been weighed?
Determine a Framework
- What will do most good/least harm (Utilitarian)
- Which decision respects individuals (Rights)
- Which option treats people equally (Justice)
- What best serves the community (Common Good)
- Which choice serves my aspirational need (Virtue)
Handle Responsibility
Be Jeff Goldblum
Don't made decisions around what you can do, make them about what you should do.
@DavidWolfpaw