Yoast SEO
and what it can do for you!
Yoast SEO
๐ฅ Highest Ratedย SEO plugin on wordpress.org
๐ Adds structure to your site so bots can understand it
๐ Helps visualise how Search Engines view your content
๐ฎ๐ผโโ๏ธ Will try to stop you from making bas SEO decisions
โ๏ธ Has some tools to speed up SEO related things
๐คท๐ฝโโ๏ธ Won't make you #1 on google (sorry ๐ )
Crawling? Bots?
SERP
Search Engine Results Page
Content Analysis Tool
๐ Analysis content length, reading difficulty etc
๐ธ Checks for internal links an
๐ Analyses Keyword frequency within content
๐ฆ
Gives easy 'traffic light' to content
๐ Social / OG info for content
โ๏ธ Advanced features (noindex, nofollow, rel=)
Setup is key!
Make it part of your pre-launch checklist!
Let's Take a look!
Bonus Tip:
Google MyBusiness
If you don't have one, get it!
Q & A
Thanks for watching!
WordPress is..
A website publishing tool or CMS
A common platform to extend
A free and open-source project (FOSS)
An active community & welcoming user base
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Slide with Screenshots
Some good resources
wordpress.org/support
Thanks
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