Analytics - How to

Lean Start-up Cycles

BUILD

MEASURE

LEARN

Product Owner

UX / Analytics

Development

Product Flow

CHOOZ PROJECT

- Highlight the product performance

- Raise PO awareness toward Analytics

- Follow each step of the implementation

- Give the Analytics keys to BAMers

RECO

DEV

REPORTS

RECO DOC EXAMPLE

REPORT DOC EXAMPLE

TRACK WHAT AND HOW ?

- Free

- Advanced Features

- Strong "community"

- Fast to implement

- Web & Apps

- For stronger needs, GA Premium (Not free)

- Connects well to marketing tools

- Takes advantage of Google network

- Too "simple" user interface

- For stronger needs, GA Premium (Not free)

WHAT's IN THE BEAST

Dimensions

Metrics

&

are attributes of your data.

are quantitative measurements.

KOI ?

Dimensions

Metrics

&

YES BUT HOW IS THE DATA STORED ?

Timestamp Client ID Session ID Hits Type Screen Name Event City
10313131 A 1A SCREEN Home - Sidney
10313159 A 1A SCREEN Notifications - Sidney
10315932 B 1B SCREEN Login - Bangkok
10317813 C 1C SCREEN Home - Timbuktu
10328324 C 1C EVENT Home Search Bar Click Timbuktu
10482321 C 2C EVENT Home Popular Feed Click Timbuktu
10482322 C 2C EVENT Home Logout Timbuktu

THEN WHAT DO I SEND FROM MY CODE ?

You send Hits

- Screnviews -

- Events -

with Dimensions

HIT EXAMPLE

SERVICE EXAMPLE

WHAT TO GET FROM ALL THAT DATA ?

Macro

Overall Perf

Micro

Feature Perf

&

- Do I have new users ?

- Do people create an account ?

- How is the retention of the app ?

- What type of customers come on my platform ? and does it match my target ?

- Are my marketing campaigns performing ?

- Do people share my app ?

- Is the vote system appropriate ?

- Did we place the category preferences at an easy spot ?

- Do people understand what is a Chooz cover ?

- Is there one preferred feed (my feed, popular, public)

- Do people try a lot to "contact" my company through the app ?

- Do they rechooz ?

HOW MANY AND WHO COMES ON CHOOZ ?

chooz BATTLE

Three ways to Chooz :

Is it used ? Is it a understood ?

HOW DO PEOPLE VOTE ?

BE CAREFUL TO

- Having a consistent, well organised and named data, that will ever grow

- Define extremely well the data used in your reports

- Make sure to exclude irrelevant data like internal connexions (with IP filtering, or admin account custom dimension)

- Google Sheets is limited, and for instance cannot treat an infinite number of lines, if your app grows, the tool to create reports needs to change

PROCESS EMBED

Call de Qualif

Rdv 1 (..2)

Signature

Challenge Technique

Starter UX

Sprints...

Ceremonie Finale

...

Starter Analytics

Raise awareness and sell Analytics

Starter

Think how success can be measured (Analytics)

Implement tracking

Analyse the data (in Ceremonies ?)

Follow-up after project end

Produce reports

AND THEN

- Create Analytics awareness and knowledge for BAM and around

- Start pushing simple Analytics in all projects

- Iterate and improve our skills in tracking and report production

- Look into more advanced options than GA free with Google sheets (Influx DB + Grafana)

- Share Chooz templates

- Write blog article

Merci

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