Analytics - How to
Lean Start-up Cycles
BUILD
MEASURE
LEARN
Product Owner
UX / Analytics
Development
Product Flow
CHOOZ PROJECT
- Highlight the product performance
- Raise PO awareness toward Analytics
- Follow each step of the implementation
- Give the Analytics keys to BAMers
RECO
DEV
REPORTS
RECO DOC EXAMPLE
REPORT DOC EXAMPLE
TRACK WHAT AND HOW ?
- Free
- Advanced Features
- Strong "community"
- Fast to implement
- Web & Apps
- For stronger needs, GA Premium (Not free)
- Connects well to marketing tools
- Takes advantage of Google network
- Too "simple" user interface
- For stronger needs, GA Premium (Not free)
WHAT's IN THE BEAST
Dimensions
Metrics
&
are attributes of your data.
are quantitative measurements.
KOI ?
Dimensions
Metrics
&
YES BUT HOW IS THE DATA STORED ?
| Timestamp | Client ID | Session ID | Hits Type | Screen Name | Event | City |
|---|---|---|---|---|---|---|
| 10313131 | A | 1A | SCREEN | Home | - | Sidney |
| 10313159 | A | 1A | SCREEN | Notifications | - | Sidney |
| 10315932 | B | 1B | SCREEN | Login | - | Bangkok |
| 10317813 | C | 1C | SCREEN | Home | - | Timbuktu |
| 10328324 | C | 1C | EVENT | Home | Search Bar Click | Timbuktu |
| 10482321 | C | 2C | EVENT | Home | Popular Feed Click | Timbuktu |
| 10482322 | C | 2C | EVENT | Home | Logout | Timbuktu |
THEN WHAT DO I SEND FROM MY CODE ?
You send Hits
- Screnviews -
- Events -
with Dimensions
HIT EXAMPLE
SERVICE EXAMPLE
WHAT TO GET FROM ALL THAT DATA ?
Macro
Overall Perf
Micro
Feature Perf
&
- Do I have new users ?
- Do people create an account ?
- How is the retention of the app ?
- What type of customers come on my platform ? and does it match my target ?
- Are my marketing campaigns performing ?
- Do people share my app ?
- Is the vote system appropriate ?
- Did we place the category preferences at an easy spot ?
- Do people understand what is a Chooz cover ?
- Is there one preferred feed (my feed, popular, public)
- Do people try a lot to "contact" my company through the app ?
- Do they rechooz ?
HOW MANY AND WHO COMES ON CHOOZ ?
chooz BATTLE
Three ways to Chooz :
Is it used ? Is it a understood ?
HOW DO PEOPLE VOTE ?
BE CAREFUL TO
- Having a consistent, well organised and named data, that will ever grow
- Define extremely well the data used in your reports
- Make sure to exclude irrelevant data like internal connexions (with IP filtering, or admin account custom dimension)
- Google Sheets is limited, and for instance cannot treat an infinite number of lines, if your app grows, the tool to create reports needs to change
PROCESS EMBED
Call de Qualif
Rdv 1 (..2)
Signature
Challenge Technique
Starter UX
Sprints...
Ceremonie Finale
...
Starter Analytics
Raise awareness and sell Analytics
Starter
Think how success can be measured (Analytics)
Implement tracking
Analyse the data (in Ceremonies ?)
Follow-up after project end
Produce reports
AND THEN
- Create Analytics awareness and knowledge for BAM and around
- Start pushing simple Analytics in all projects
- Iterate and improve our skills in tracking and report production
- Look into more advanced options than GA free with Google sheets (Influx DB + Grafana)
- Share Chooz templates
- Write blog article