Static Generated Sites for SEO
Xinjiang Shao
2020/10/16
Overview
- Background
- Architecture and Roles
- Technical Highlights
- Demo Time
- Elevation/ Perf. Review
- Reference
Business
- Organic Search has been beneficial for other similar type services, e.g Instacart, Fresh Direct
- User behavior changes to search for groceries online
Techinical
- Gateway removal
- Past SEO Solutions for Gateway: 1) NoScript 2) Prerender for bots
- Current: Static Sites
Google Trends
Architecture
Static Product Pages (Producer): Template Generation for Products & Categories
Site Generator (Consumer): Use Static Product Pages as a service to build a static site for each brand, and uploading the static pages to Azure Blob Storage for serving contents. Now we are also adding Site Map Generation
Technical Highlights
- Template with Thymeleaf, similar to our email template & Peapod template engine
- Spring Boot (Kotlin)
- Salt and Jenkins Tasks for automation & deployment
- Azure Blob Storage for static assets hosting
- VueJS for partial dynamic components on static pages
- Splunk for Reporting/Dashboard
- Consul for DNS
Demo Time
Performance Evaluation
Metric Goal
If everything functions well, we should expect a growth in visits from search results of 25% within three months, roughly a growth from 4,000 to 5,000 clicks a day. After this initial period, it should be a matter of minor optimizations for us to catch up to the competition.