The Power of Branding
"Your brand is what other people say about you when you're not in the room."
- Jeff Bezos
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Case Study
Sleek / Great Design
Minimal
Reliable
Maker of 'Premium' goods
Branding isn't just about the logo or the colors
It's everything about your company/product.
Case Study
Branding alone won't make you successful.
Case Study
Most recognizable logo in the world.
The Nike 'Swoosh' was made by graphic designer Carolyn Davidson in 1971
At the party in her honour in 1983, an early Nike employee joked, 'As everyone here knows, she invented the Nike swoosh and got paid the outrageous sum of $35 bucks for it'.
She got paid $35 for around 17.5 hours of work.
Performance
Speed
Must-have
Status
Marketing makes your target audience fall in love with your brand.
Clearly delivers your company's message
Makes you credible/trustable
Motivates the target market to buy
Creates User Loyalty
Motivates your own team
Keeps you focused
Make sure your product is amazing.
Web Presence
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Your Arsenal
Great Website (Extension of your brand)
Social Media (includes Blogs)
Search Engine Optimization (SEO)
Analytics (Mixpanel, Heap)
Newsletters & Emails (Mailchimp, Emma, FreshMail)
Online Advertising (Ad Words, Carbon)
Video Advertising (TV, Vimeo, Youtube)
Partner Advertising (Podcasts, Spotify, Radio etc)
Start small but have a indefinite plan towards a definite end-goal.
Branding is a process with no end.
Have a strong web presence that helps your audience find you.
Branding and Marketing are important, but make sure you have substance.
Maintain a trust relationship with your customers. They're humans too.
Thank you.
