Page Rank and Exploratory Tools!

Study Released Jan 20th 2016

http://backlinko.com/search-engine-ranking

Study on 1M Results

1. Backlinks 
2. site’s overall link authority  
3. content rated as “topically relevant” (semantic search, hummingbird!) 

4. longer content (~2000 words)

5. HTTPS

6. No evidence Schema works (yet!?)

7. At least one image

8. Very little evidence on title tag keyword 

9. Speed matters

10. Exact match anchor text 

11. Low bounce rate

Study on 1M Results (1a)

Study on 1M Results (1b)

Study on 1M Results (3)

Study on 1M Results (4)

Fun Tools to "try"!  (others?)

groups of 4... diversify!  pick 3 tools compare/contrast

• ahref.com 
• marketmuse.com 
• alexia.com
• raventools.com
• similarweb.com

• moz.com
• hotjar.com 
• webtrends.com
• socialcrawlytics.com
• SEMrush.com

Which ones look good?

WHY?