schedule for tonight!

1: make sure we cover any missing details/questions 

• syllabus (top of the CourseSpaces cite)
• administrative issues 

 

2: mind mapping the landscape of the Web!

3: practices and tools tools tools! the what and the how...

 

how is this going to work?

• we meet here every Wed 6-9 except for 
  • Feb 10 (reading week)
  • Feb 17 (discover Tectoria!  location TBA)
• CourseSpaces for forums (CSC 101's every week!)
  • need a netlink id!
  • sign on through UVic
• Slack for spontaneous teamwork (recommended)(https://fortvic2016.slack.com)
• GitHub (https://github.com/ycoady/FortUVic2016)
  • Slides.com for lecture notes
  • example code in HTML, CSS and JavaScript
  • short videos

 

development practices, tools and technologies used in today's Web-based applications in three phases: [4 weeks] analyze digital ecosystems using tools to monitor the way users click and navigate through Web application trends associated with marketing strategies and search engines [4 weeks] hands-on experience creating content with technologies handled by any browser front-end solutions, mobile friendly technologies [4 weeks] data on the back-end  cloud technologies and databases

what to expect...

 

web analytics tools, Google Analytics A/B testing, search engine optimization development tools and practices such as GitHub, Slack, and Agile methodologies

Digging IN!!!

REALLY Digging IN!!!!!

QUESTIONS about the course or anything so far?

 

• What does a browser do?
• What is your favourite browser and why?
• We'll use Chrome (mileage will vary with different browsers!), development tools
  • Dropdown menu: View ->
                                           Developer ->
                                                 Developer Tools
• W3Schools is one place to go for great tutorials
  • HTML          the model!
  • CSS              the view!
  • JavaScript   the controller!

Some of our first tools!

• What is on the server?
• What is on the client?
• If there is a database, where is it, what does it do?
• If there are analytics being collected, where are they?
• If I want to change the code, do I log into the server and edit it there?
• Where else can the content be stored?
• What technologies are these slides made from?! :)
• What are good tools and strategies for sharing content that must be continually updated?

 

This will be due next week (101ers!), to create this landscape image!

Deep Thoughts!  Sketch a MindMap?!

Changing gears a little...

What REALLY happens with that Google search page?

How many different computers are involved?  

Where are they?  

Are you anonymous?

What if you type this into your browser?

            filetype:xls site:ru login

Let's investigate... (http://slides.com/ycoady/sketching-the-landscape/live#/)

Deep Thoughts!  Sketch a MindMap?!

examples of cool tools!

just to get some ideas, check these out!

• Hubspot.com  http://www.hubspot.com/                   
• InfusionSoft  http://www.infusionsoft.com/
• Hotjar, SpyFu, SimilarWeb, Moz, Trello, Flow, Unbounce, Slack
• others?
• sales funnel ideas and myths:
  • awareness -> leeds -> prospects -> sales

GOLDEN info from Erin!

• sales landscape has changed with technology
  • 70% of the process of a sale is done by researching online, through social media...
  • sales people have a very different job today!
  • more like facilitators
    • navigating the information and service
• next week we will look at some of what is in the tool box, and ways to learn more about what is there!