What TikTok Teaches Us

About Community Engagement

Grab the lip gloss in front of you

Now Follow Me

Grab the lip gloss in front of you

Now Follow Me

Grab the lip gloss in front of you

Now Follow Me

Grab the lip gloss in front of you

Now Follow Me

Source: Sephora

Source: Avon

Source: Urban Decay

Source: Where to Get It

Source: Refinery29

Source: DLTBeauty

Source: TopsImages.com

Source: BuzzFeed

Friendly Staff

Safe Space

Mannequin Challenge

“One day my friend walked to the front of the class and just stood there, so me and my friend joined her and we started doing crazy poses, so my friend was like, ‘We can make this challenge...’”

- Jasmin Cavins to the New York Post

Respect for Friends

/Co-Workers/Boss

Respect for Friends

/Co-Workers/Boss

TRUST

RESPECT

Human Need to "Belong"

Mercer Brotherhood

Oakland Budget Ambassadors

>300 Residents

From This

And This

To This

And This

So How

Is it Going?

Is it Authentic?

Sí

Knowledge Transfer

Engagement Needle

Is This Tool Meaningful?

Knowledge Transfer

Engagement Needle

Work In Progress

Empower residents

with some shared experience that is important and valuable to them

Educate residents

in local government processes and points of influence

Touch all parts of Oakland