sears
Shop Your Way
sears
Shop Your Way
Location, Location, Location
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Close to Parking Lot
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Large scale items
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Easiest entrance
Website
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Men
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Average Income
Bargain Shoppers
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Women
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Families
Target Segment (assumptions)
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Employed
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Married
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Sale Shoppers
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Have Children
By The Numbers
Shopping for cloths on sale.
P Value = 0.076
| Disagree | Neutral | Agree | Total | ||
|---|---|---|---|---|---|
| Hardly Ever | 8.8% | 8.5% | 58.9% | 76.2% | |
| 1-3 Per Year | 0.3% | 1.3% | 16.3% | 17.9% | |
| 4-6 Per Year | 0.0% | 0.0% | 5.3% | 5.3% | |
| 7 or More | 0.0% | 0.0% | 0.6% | 0.6% |
I mainly buy cloths when they're on sale.
By The Numbers
Marital Status
P Value = 0.037
| Single | Married | Divorced | Widowed | Never | Total | ||
|---|---|---|---|---|---|---|---|
| Hardly Ever | 52.0% | 21.0% | 1.3% | 0.3% | 1.6% | 76.2% | |
| 1-3 Per Year | 7.8% | 8.2% | 0.9% | 0.6% | 0.3% | 17.9% | |
| 4-6 Per Year | 3.8% | 1.6% | 0.0% | 0.0% | 0.0% | 5.3% | |
| 7 or More | 0.0% | 0.6% | 0.0% | 0.0% | 0.0% | 0.0% |
Marital Status?
By The Numbers
Number of Children
P Value = 0.000
| 0 | 1 | 2 | 3 | 4 | Total | ||
|---|---|---|---|---|---|---|---|
| Hardly Ever | 60.5% | 3.8% | 7.2% | 4.1% | 0.6% | 78.2% | |
| 1-3 Per Year | 8.8% | 3.4% | 4.4% | 1.3% | 0.0% | 17.9% | |
| 4-6 Per Year | 4.4% | 0.0% | 0.6% | 0.3% | 0.0% | 5.3% | |
| 7 or More | 0.0% | 0.0% | 0.% | 0.0% | 0.0% | 0.0% |
How many children do you have?
By The Numbers
Employment Status
P Value = 0.365
What is your employment status?
| Full Time | Part Time | Self-Employed | Out of work | Homemaker | Student | Military | Retired | Total | |
|---|---|---|---|---|---|---|---|---|---|
| Hardly Ever | 28.5% | 8.8% | 0.3% | 0.9% | 0.0% | 37% | 0.3% | 0.3% | 76.2% |
| 1-3 Per Year | 9.4% | 2.2% | 0.8% | 0.3% | 0.3% | 4.7% | 0.0% | 0.0% | 17.9% |
| 4-6 Per Year | 2.2% | 0.6% | 0.0% | 0.0% | 0.0% | 2.5% | 0.0% | 0.0% | 5.3% |
| 7 or More | 0.6% | 0.0% | 0.0% | 0.6% | 0.0% | 0.0% | 0.6% | 0.0% | 0.6% |
Customer Characteristics
$51,939
Get the job done at an affordable price.
Room to Grow
Affordable shopping for the whole family!
Billboards around
the mall
Natick Mall
Rewards Card
Product Recommendations
Strong Student
Customer Base
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