EXotic executive board meeting
Team 11
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The present situation
underutilized factory
excessive EMPHASIS on quality
poor analysis of competition
lack of unique selling point
Ingredients too expensive
Poor team dynamics
| Production | Overhead | Marketing | Admin |
|---|---|---|---|
| 4 million | $ 0.25 | $ 0.20 | $ 0.15 |
| 6 million | $ 0.18 | $ 0.13 | $ 0.10 |
increase production to maximum
7 CENTS
7 CENTS
5 CENTS
SAVINGS
Change the product
Reduce the real juice from 100% to 1%
Add ginseng
add a pinch of golden orchid flower
run a strong marketing campaign
The golden orchid flower
from thailand
adds fragrances like never before
refresh and relax yourself
rare
our value
financial impact
| Current |
|---|
| Total Cost | $ 1.25 |
| SellingPrice | $ 1.00 |
| Profit | $ (0.25) |
| Proposed |
|---|
| SellingPrice | $ 1.05 |
| Profit | $ 0.44 |
| Total Cost | $ 0.61 |
commercial
financial stats
| Current |
|---|
| Juice | $ 0.60 |
| Bottle | $ 0.05 |
| Overhead | $ 0.25 |
| Marketing | $ 0.20 |
| Admin | $ 0.15 |
| Total Cost | $ 1.25 |
| Price | $ 1.00 |
| Profit | $ (0.25) |
| Proposed |
|---|
| Juice | $ 0.006 |
| Bottle | $ 0.05 |
| Overhead | $ 0.18 |
| Marketing | $ 0.20 |
| Admin | $ 0.15 |
| Ginseng | $ 0.01 |
| Flower | $ 0.01 |
| Total Cost | $ 0.61 |
| Price | $ 1.05 |
| Profit | $ 0.44 |