Bocks Detergent
Reclaim your clothes
Mission
Bocks Detergent AIMS TO REmove the barrier for young consumers to buy houshold commidities responsibly
Buy chemical free
too much research
Not effective
Too many Options
Just buy Tide
It's easier
Solution
Subscription
Differentiation
Effectiveness
Product
Effective Cleaning
Without a Thought
Bringing Joy to Laundry
Sarah
Product
John
Customer Profile
18-35
Students
Professionals
Conscious Consumers
Trendsetters
Market Penetration
The Market
Detergent Market 1.7 Billion Dollars
1% Green Products Purchased
Projected to explode in next 5 years
Untapped Market of 100 million dollars annually
Team
Ryan Lupberger
Zach Bedrosian
Ryan Elcock
cfo
coo
Founder
Operations + Branding
supply Chain + Presentations
Media + Financials
LOW QUALITY
HIGH QUALITY
INNACESSIBLE
ACCESSIBLE
COMPETITION
cost structure
mONTHLY sUBSCRIPTION
ONE TIME PURCHASERS Becomes lifelong
Dollar Shave Club marketing
prosumer model
Bring Humor to a boring product
Milestones
today
SOURCING SUPPLIERS
idea founded + ACCEPTED TO BLANK CENTER
10/2015
applied to edens10/2015
+
BABSON ENTREPRENEURIAL CHALLENGE
1000 SUBSCRIBERS
4/16
FINANCIALS
11/2015
KICKSTARTER3/2016
we're raising
$4,500
Bocks Detergent becomes
1
Bocks Dish Detergent
1
Bocks Shampoo
1
Over 10 Billion Dollars
RECLAIM our CLOTHES
RLUPBERGER@BABSON.EDU