Web & Data System Optimization
System Interoperability
Zac Vineyard
Mission Statement
- Dramatically Grow Enrollment by 2025 (10k)
- Responsive to Customer Needs
- 100 year tradition of education to online education.
Web Server
System improvements at the server level, including software and operating system updates.
Creates the foundation for future system interoperability.
Web Data
www.nnu.edu is central to the success of web marketing. In the near future, data intake will reach critical mass.
Needs interoperability to avoid future costs.
Objectives
- Achieve system interoperability between www.nnu.edu and other major technology platforms at Northwest Nazarene University.
- Work closely with IT to resolve related data management problems.
- Optimize lead generation systems to support larger strategic goals of the University.
- Maximize web marketing returns and the value of the online experience for customers.
Server
Data
Convergence
Web System Status & Problems
- 3 major platforms, 3 different environments
- Rampant content organizational issues
- API layer is missing
- UX without a strategy
PyroCMS
Jan. 1 - Dec. 31, 2014
|
Site |
Sessions |
Pageviews |
Pages/Session |
|
www.nnu.edu |
733,052 |
2,404,564 |
3.28 |
|
my.nnu.edu |
647,039 |
2,068,945 |
3.20 |
|
nnu.instructure.com |
N/A |
N/A |
N/A |
Strategy
Low costs, API powered technology, and thriving team-work with IT.
Tactics
Ubuntu, first API endpoint, and Laravel / PyroCMS 3.0
Operations
Finish transition from Typo3, Upgrade to PHP 5.4 and Apache 2.4, and IT relations.
Server
Data
Convergence
The Gap
2014-15
1,450 web leads
15,800 pieces of core data
2020
8,700 web leads (6x)
94,800 pieces of core data
UX Improvements
- Use the web to help convert leads into customers.
- Customer experience needs to improve.
- 40% of HS students entering college said they'd use their phone to apply.
1 out of 8
Strategy
Robust UX testing program, mobile-readiness across all platforms.
Tactics
Start quarterly UX testing session and A/B testing lead generation pages.
Operations
Use CX data to calculate ROI of web marketing efforts. Setup A/B testing methods.
Server
Data
Convergence
Web Data
Volume
↑
Web Systems
Demand
↑