Writing for the Web
Examples
Writing with SEO in mind (blog or otherwise)
Informational writing and design
Multi-device friendly content
SEO
Old school methods
What's changed?
Location awareness
Metadata meh
Content themes and authority
Schema data
What about blogs?
"Blogging isn't about publishing as much as you can. It's about publishing as smart as you can."
John Marrow
What about content?
"High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online."
Kristina Halvorson
Content & Design
Content and web design co-exist
Bad content rarely fits with bad design
Let's talk about boundaries
What about ads?
"High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online."
Kristina Halvorson
iWorld Interwebz
Respecting multiple device formats is now essential for content strategy success online.
Next Time...
Methods and ideas for web writing
What is a CMS?
Let's do some writing.
So, what is good
web content?
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