Kristina Hoeppner // Catalyst // @anitsirk Wāhine in Tech // 7 July 2021
Presentation: Creative Commons BY-SA 4.0+
Thinking about design
We need designers on a project.
We want the new and contemporary.
The original design brief
"Web 2.0 shiny and make it pop"
Buying decisions are driven by how something feels and not what a customer thinks.