Kristina Hoeppner // Catalyst // @anitsirk Wāhine in Tech // 7 July 2021

Presentation: Creative Commons BY-SA 4.0+

Thinking about design

Hypothesis 1

We need designers on a project.

Hypothesis 2

We want the new and contemporary.

The original design brief

"Web 2.0 shiny and make it pop"


Buying decisions are driven by how something feels and not what a customer thinks.


Define who you are


Design your project


Aesthetics change


Thank a designer

Thinking about design

By Kristina Hoeppner

Thinking about design

Presentation at Wāhine in Tech by Kristina Hoeppner on 7 July 2021. Recording at

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