Three Square Market-ing
What Groups do we
Market to?
- 32M/Distributors to Operators
- Operators to Clients/Businesses
- Operators to End Users
Overview:
32M/Distributors to Operators
Marketing Efforts:
32M Booklet
Websites & Social Media Outlets
Ads in Vending Times and Automatic Merchandiser
Shows (i.e. NAMA/ACE/CAMA)
Online Presentation
HTML Emails
Flyers
Blog
Calls/Visits
Operator to Client
Marketing Efforts
- 32M Booklet
- Online Presentations
- Various Marketing pieces (i.e. Smartphone Tri-Fold)
- Websites (i.e. BreakRoomRehab.com)
- Social Media
- Calls/Visits
Operator to End User
Marketing Efforts:
Launch Marketing Packet
Includes: How To Posters, Banners
Hand-Outs, & HTML Email
An increase in advertising efforts to an end users will show in the sales at that location.
Awareness = Increased Sales
Word of Mouth
Is always #1!
Yes! This is calls & visits, being a presence in their lives. Includes some Social Media.
Also - Uncontrolled forms i.e.Operator to Operator.
Print Ads
Physical forms of
advertising:
32M Booklets
Brochures/Flyers
Magazine Advertisements
Advertising Mediums We Utilize
Online
Presence
HTML Email Campaigns
Online Newsletter Ads
Websites
Social Media (Again)
Word of Mouth
This is all you!
Word of mouth is always the very best form and most effective form of advertising. For us, this is making the calls and visits to future operators frequently. Our competitors do this weekly, sometimes twice weekly.
How can we be the WOM?
- Become a familiar face
- Showing off our Success Stories
- "Letters" of Recommendation
Print Advertisments
Our print advertisements go out coinciding with shows like NAMA or CAMA and through out the year. This is the most costly advertising we do.
Mediums:
Vending Times
Automatic Merchandiser
InTouch
and We're adding more!
32M Booklet
Booklets have gone out to all distributors and current operators who have completed at least one training with our staff. As new operators emerge - booklets will be distributed accordingly.
This is our "Go-To" marketing piece.
Online Presence
Our online presence is continually growing ... As we add and change and update our online efforts change.
Our current major efforts are toward updating the 32Market.com website(s), HTML Email Campaigns & Content Marketing Strategies.
Social Media
This is the fastest growing area of advertising.
Social Media is however, difficult to master. With our massive advertising industry today - people will naturally block out standard advertising tactics.
To successfully use social media, follower need to feel as if they are a part of your brand - as if you are friends not just sales to customers.
Being Successful @ Social Media
- Do Post useful information to your customer
- Do Not Post obvious sales pitches
- Do Post in-depth "personal" information about your brand
- Do Post photos and success stories
- Do Post on a regular schedule
32M a.k.a Patrick (Being in the field at markets makes him the top contributor for this) posts a lot of successful informative social media posts on a regular basis.
We would like to encourage that ALL distributors and even operators begin taking this approach to marketing!
HTML Email Campaign
ConstantContact.com
ConstantContact.com is a online service we use to distribute our email marketing.
This site allows you to monitor the opens/click through for each email campaign.
This gives us information on where/to whom our efforts can be most effective.
How Can We Best Utilize ConstantContact?
We use constant contact and so can you! Sign up at ConstantContact.com
As each of our direct email campaigns go out, empirical data such as click through/opens is recorded.
We will be sending out this data to you -
From there the ball is in your court.
Updated Websites
Contact Form
We will be using a contact form on each of our websites, along with displaying links to your specific websites.
Connecting with our Blog
32M updates and important information will appear on our new blog.
You will receive a notice as new blog posts go out, and the blog will be accessible through our website!
Online Presentations
Selling Technology with Technology!
Be Tech Savvy
What better way to sell technology - than with technology!
Online Presentations to be aware of:
Launching New Markets
A successful launch is imperative to everyone.
For our operators to launch a market successfully, they will need advertise to their potential customers.
The launch marketing packet is designed to "launch" a new store with maximum efficiency and cover all avenues of advertising: WOM, Print, Online.
Is this working for our operators? Is there a better option?
Operator 1
Operator 1 has a location with little to no marketing or customization through out. The market is very standard. This operator also does not take care to update costs, etc. within the system frequently.
Brings in approx. $1,000 total per month.
Operator 2
Operator 2 has launched their market with advertising direct to customers and an on-site presence for the first week. This market is extremely customized and is specifically set up to look its best. This operator takes their time to update costs, etc. as they change.
Brings in approx. $8,000 total per month.
Success Story
A Midwest Operator
One of our newest operators called to tell us just how much micro markets have helped out their business:
At a location that previous was doing $300 per month in business with vending, this operator now sees sales of $300 per day using a micro market technology.
This operator has utilized our marketing options available.
Pushing our operators to include advertising and customization in their market/s will lead to overall success.
Would a New Operator Launch Packet work better?
For example: More permanent use items for the new operator to establish as a standard purchase to be utilized at all of their market openings.
What are the pro's and con's of creating marketing standards for each and every market that opens?