NTEN WordPress Day 2016
Presented by: Matt Cromwell
Making the Most of your Online Donation Campaigns with WordPress
Matt Cromwell
Head of Support at WordImpress.com
WordPress Community Consultant for Media Temple
What are we talking about?
-
Thought leadership
-
Community development
-
Donation landing pages
-
Donor communications
Using WordPress for what it's really good at.
WordPress is really good at:
Content Generation
(Thought Leadership)
TOOLS
- CoSchedule
-
Yoast SEO
- Yoast Academy
- BobWP Course ($24)
- Organize Series
WORDPRESS
GENERAL
- 750Words.com
- Moz SEO
- Conferences like NTEN
WordPress is really good at:
Managing Users
(Community Development)
TOOLS
- bbPress
- BuddyPress
- Peepso
- Ukuu People
WORDPRESS
GENERAL
- Social Media
- Conferences (like NTEN!)
-
CRMs
- Salesforce
- AgileCRM
- SugarCRM
WordPress is really good at:
Being Extensible
(Online Donations)
TOOLS...?
WordPress is really good at:
Being Accessible
(Integrated Donor Management)
Possibilities
- RSS, JSON, XLRPC
- oEmbed
- REST API
Future
- REST API
- ...REST API
- Really... THE REST API
Examples
- Clear Goals no matter how big or small
- Clear story and need for funds
- Strong Communication
- Giving is easy
Harbor Orphan Care
- Made their goals really clear upfront
- Boots on the ground
- Well organized event
- Strong email and social communication
- Lots of ways to GIVE
RESULT?
Doubled their Total
from previous year
Surprise Adoption
- Compelling story
- Clear and legitimate urgency
- Multiple large and generous audiences
- Giving made easy
RESULT?
Over $12k in 7 days
Bowling Green
- Made their Goals very clear
- Targeted large donors
- Had fun while doing it!
RESULT?
Raised 50% in 1 week
Raised 100% of Phase 1
in 1 month
Use WordPress for what it's really good at
&
Do ALL the things!
Matt Cromwell
Head of Support at WordImpress.com
WordPress Community Consultant for Media Temple