Matt Cromwell PRO
Matt Cromwell is COO at Impress.org, makers of GiveWP -- the best way to fundraise online with WordPress.
NTEN WordPress Day 2016
Presented by: Matt Cromwell
Making the Most of your Online Donation Campaigns with WordPress
Matt Cromwell
Head of Support at WordImpress.com
WordPress Community Consultant for Media Temple
What are we talking about?
-
Thought leadership
-
Community development
-
Donation landing pages
-
Donor communications
Using WordPress for what it's really good at.
WordPress is really good at:
Content Generation
(Thought Leadership)
TOOLS
- CoSchedule
-
Yoast SEO
- Yoast Academy
- BobWP Course ($24)
- Organize Series
WORDPRESS
GENERAL
- 750Words.com
- Moz SEO
- Conferences like NTEN
WordPress is really good at:
Managing Users
(Community Development)
TOOLS
- bbPress
- BuddyPress
- Peepso
- Ukuu People
WORDPRESS
GENERAL
- Social Media
- Conferences (like NTEN!)
-
CRMs
- Salesforce
- AgileCRM
- SugarCRM
WordPress is really good at:
Being Extensible
(Online Donations)
TOOLS...?
WordPress is really good at:
Being Accessible
(Integrated Donor Management)
Possibilities
- RSS, JSON, XLRPC
- oEmbed
- REST API
Future
- REST API
- ...REST API
- Really... THE REST API
Examples
- Clear Goals no matter how big or small
- Clear story and need for funds
- Strong Communication
- Giving is easy
Harbor Orphan Care
- Made their goals really clear upfront
- Boots on the ground
- Well organized event
- Strong email and social communication
- Lots of ways to GIVE
RESULT?
Doubled their Total
from previous year
Surprise Adoption
- Compelling story
- Clear and legitimate urgency
- Multiple large and generous audiences
- Giving made easy
RESULT?
Over $12k in 7 days
Bowling Green
- Made their Goals very clear
- Targeted large donors
- Had fun while doing it!
RESULT?
Raised 50% in 1 week
Raised 100% of Phase 1
in 1 month
Use WordPress for what it's really good at
&
Do ALL the things!
Matt Cromwell
Head of Support at WordImpress.com
WordPress Community Consultant for Media Temple
Questions?
NTEN2016
By Matt Cromwell
NTEN2016
"Making the Most of your Online Donation Campaigns with WordPress" presented at the NTEN WordPress Day Conference on Tuesday, May 21, 2016.
