• Data Driven Decisions meets Psychology @ HowToWeb

    During the Nomadmage session, Guido will show you... 1) why psychology is important when you’re selling online, 2) how to build an optimization team and 3) talk about optimization culture. A lot of practical real-life experience will be shared and we will also get a peak into how Guido is experimenting with AI systems.

  • People & Skills: Building your Optimization Dream Team

    Presentation for 3XE Conversion Conference in Dublin on Februari 14th, 2019.

  • Persuasive E-commerce at Opticon 2018

    Xth iteration of the Persuasive E-commerce presentation I've been giving since 2011. 40 minute version for Opticon London 2018.

  • Opticon template

    Xth iteration of the Persuasive E-commerce presentation I've been giving since 2011. 15 minute version.

  • Persuasive E-commerce - Intro

    Xth iteration of the Persuasive E-commerce presentation I've been giving since 2011. 15 minute version.

  • Data Driven Decisions meets Psychology

    During the Nomadmage session, Guido will show you... 1) why psychology is important when you’re selling online, 2) how to build an optimization team and 3) talk about optimization culture. A lot of practical real-life experience will be shared and we will also get a peak into how Guido is experimenting with AI systems.

  • Persuasive-ecommerce - short

    Xth iteration of the Persuasive E-commerce presentation I've been giving since 2011. 15 minute version.

  • Optimization culture

    How to create a company wide optimization culture

  • Persuasive-ecommerce

    Xth iteration of the Persuasive E-commerce presentation I've been giving since 2011.

  • Team Data: Building a Data-Driven Optimization Team

    Presentation for Optimizely Experience Amsterdam 2015