Limited local resources

Operating countries are fairly independent

Online is just "lead-gen"

Not all data is connected nicely

CRO is immature

Strong opinions on brand

Experimentation is not in the DNA (yet)

Moneyz

CRO is immature

Scale / Heaps of data

Relative mature data science/analytics teams

Most countries run on the same platform

MGMT buy-in

Experimentation doesn't come natural to everyone

Lack of trust/understanding about data/stats/experiments undermines your authority

Teams are distributed, silo’s don’t let you connect the dots

Can't do everything centralized

platform

process

people

All major countries have a CRO team with curious, creative and data-driven people: analysts, UX design, frontend development, UX research, content specialist and a Q&A specialist.

The local teams are supported by a global team with data specialists, psychologists, statisticians and data visualization specialists. All working together in an agile way, feeding our machine learning systems.

Full integration with other departments.

Experimenting and validation is in the Randstad DNA with everything we do.

Onboarding for people outside the online team

Move away from "CRO" and "A/B testing", move to "Idea validation" / "Business Growth" / "Innovation"

Broad data literacy, leadership & trust

Inquisitive, questioning culture

Iterative, learning culture

Bottom-up (Anti-HIPPO)

Share learnings widely

Clear north star goal