Over 80% of AI projects fail and never reach production at scale. Break the cycle with real-world tactics and patterns for deploying generative AI solutions on AWS. In this session, discover where GenAI shines (and doesn't), learn prompting techniques, how to leverage Amazon Bedrock, and choose the right approach to solve your business problem. We'll highlight key architecture decisions and how to avoid common pitfalls around cost optimization, scaling, and reliability drawn from real-world deployments. Walk away with practical techniques to design resilient, cost-effective architectures and a clear roadmap for transforming POCs into production-ready GenAI solutions on AWS that scale.