Bradley Dean Toronto
Experienced Partner with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Event Management, Media Buying, Management, and Account Management.
Experiential marketing is all about connecting with clients effectively and being able to take marketing efforts for businesses a notch higher with the use of innovative marketing techniques.
While the world loves to get brand experiences in person, the recent turn of events across the world have saved a permanent spot for virtual events. Along with purely virtual events, a mix of in-person and virtual events are also rapidly catching on. As per experts in the field of experiential marketing such as Bradley Dean in Toronto of Granite Productions, hybrid and virtual events are here to stay.
The brand image that your business enjoys is integral to the success of the venture itself, which is true for all sorts of businesses in the corporate world. While it is important for the world to identify and relate with your brand image, it is also essential for your employees to connect with what the business or the brand stands for and how they add value to the system.
If you want to garner attention and get people talking about your brand, your products or your services – a memorable event will deliver. A good event can help you connect with prospects, gain industry-wide attention and recognition, and strengthen your bond with existing clients.
The primary goal of any marketing campaign is to forge a connection with your target audience and convert prospects into buyers. Experiential marketing campaigns take this concept to the next level, allowing you to build brand awareness through direct, impactful interactions with consumers.
The popularity of experiential events is growing exponentially, due in part to positive audience feedback and impressive conversion rates. Experiential events establish a connection with customers and prospects by providing unique, interactive experiences that engage the senses.
For most companies, digital marketing is an essential component of their business success. Simply having a static website and a couple of (mostly inactive) social media pages is no longer considered an acceptable web presence. Audiences and prospects expect a frequently updated, current website and active social media pages.
Marketing experts like Bradley Dean in Toronto believe that a strong theme is one of the first things you need to consider when hosting an online event. “When your audience is online and participating from home, it is difficult to hold their attention. You are competing with smartphones, family members, social media – even their pets.
Businesses have the potential to do more than just earn profits – many give back to the community through fundraising events. While fundraisers help the community at large, they also help boost the reputation and visibility of the business hosting it. That’s why it’s so important to hire marketing and event planning experts like Bradley Dean in Toronto for your next fundraiser.
It takes a great deal of preparation to produce a successful event or gala. To deliver a memorable event with the least amount of stress and pressure, it is recommended that you hire event professionals. People like Bradley Dean in Toronto can help you host an event that makes an impression and meets all of your business objectives.
Experiential marketing establishes a connection with customers and prospects by providing unique, interactive experiences. The two primary goals of experiential marketing
Engaging the senses and creating a powerful connection between customer and brand is the foundation of experiential marketing. In recent years, experiential marketing has been challenging conventional and traditional approaches to marketing and advertising and its influence can be felt far and wide.
Virtual events have gained widespread acceptance since Covid-19. Once incorporated out of necessity, many organizations now willingly choose virtual conferences and events as a viable alternative (or supplement) to in-person events. Even smaller companies, with fewer employees and limited resources, are now bringing people together virtually.
In the business world, your reputation and corporate brand image is everything. Your brand values and image must not only be communicated to an external audience – you must also let your employees know what your company stands for, what it values, and how they impact the company’s success.
Planning an event is rewarding but requires a very specific, yet varied, skillset. A successful event is powered by people with keen organizational skills, imagination, resourcefulness and a strong network. If you (or your team) lack any of these skills and talents, it will affect your event goals and bottom line.
Bradley Dean from Toronto is a Principal at Granite Productions, a multi-dimensional events and marketing company that formulates strategy, creates, implements and inspires. Bradley Dean and the Toronto Granite team have proven to be a valuable resource to organizations in the promotion and fulfillment of experiential marketing, including virtual events.
Social media and technological innovation have made it easier for organizations to market to their target audience. What is missing, however, is a tangible, long-term connection with the consumer. Think about the messaging you encounter online, the billboards you drive by, and the ads you see on TV – how many of them can you recall?
Fundraising events are an effective way to raise money and build your organization’s reputation. Fundraisers should be eye-catching and entertaining in order to inspire attendees to contribute generously. But they must also stay within budget, so that the maximum amount of money goes towards the intended charitable recipient.
Events are a powerful way to draw attention to your brand, your products, and your services. They are one of the most effective ways to foster connection with current clients, new prospects and valued employees.
Bradley Dean, Principal, Granite Productions Toronto The main objective of any advertising campaign is to form a relationship with target audience and convert prospects into clients. Experiential marketing offers a way into your prospects’ hearts and minds, while at the same time creating a buzz.