Do What the Pros Do: Top 3 Tips to Host a Seamless Event

Planning an event is rewarding but requires a very specific, yet varied, skillset. A successful event is powered by people with keen organizational skills, imagination, resourcefulness and a strong network. If you (or your team) lack any of these skills and talents, it will affect your event goals and bottom line.

For important events that have the ability to make or break your reputation, it is always best to hire professionals with expertise and experience in event planning and experiential marketing. Trying to plan an elaborate event in-house is stressful, resource-draining and can often lead to unfavorable outcomes. Here are the top three things all planners and experiential marketers do when bringing an event to life.

They schedule anything and everything
 

Preparing a schedule is one of the most important parts of organizing any event. You need to plan all elements weeks, even months, ahead of time. From a delivery schedule for vendors to your marketing strategy — everything needs to be coordinated and somebody needs to be the keeper of the master schedule.
 

Of course, you can’t plan for emergencies or mishaps, but having a schedule will help you come up with a solution faster and more efficiently. Schedule any elements that can be pre-planned so that you have the time and resources to deal with any last-minute changes or emergencies.

They prepare elaborate lists
 

When arranging an event, lists are key. These lists allow precise planning and action at all times. When planning an event, there is simply no room for errors. Even the smallest glitch can become very costly in real-time. For this reason, event planners make a list of every item that may be needed and every action that needs to be taken.

To-do lists also clearly show who is responsible for what so nothing gets missed and there are no miscommunications.
 

There are a number of ‘to-do’ list and program management apps that allow team members to work collaboratively and share and edit lists and schedules in real time.

They Delegate
 

The most experienced event managers believe that delegating work is the key to a successful event. They find the right team member and vendor for the right job and give them the independence and resources to complete their work successfully.
 

If you try to do everything yourself, or don’t share relevant information with team members, staff or vendors, that is when things can fall through the cracks.

Granite Productions is a multi-dimensional events and marketing company that formulates strategy, creates, implements and inspires. Bradley Dean and the Toronto Granite team have proven to be a valuable resource to corporate efforts in the promotion and fulfilment of experiential marketing, corporate conferences, galas, and exclusive culinary events. Find out how Bradley Dean and the Toronto Granite team can help your brand powerfully connect with your audience through experiential marketing and events. Contact Bradley Dean in Toronto at info@graniteproductions.ca 

SOURCE CREDIT: https://medium.com/@bradleydeantoronto/do-what-the-pros-do-top-3-tips-to-host-a-seamless-event-57bb0858d0b7

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