Bradley Dean Toronto
Experienced Partner with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Event Management, Media Buying, Management, and Account Management.
Fundraisers Feel Good — But They are Also a Lot of Work! When Authenticity and Sincerity isn’t Enough
Organizing a fundraising event is a powerful way to raise funds for a cause that you are passionate about — while also building your company’s profile. To do this though, you must find a charitable organization and event theme that is a ‘perfect match’ for your organization. It needs to be aligned with your brand identity and vision, relevant to your target audience, and closely tied to your overall goals Authenticity and sincerity are key.
But finding a charitable cause that is in line with your organization’s brand identity and coming up with a catchy theme isn’t the end of the story. Both of these can attract donors and boost attendance, but alone they aren’t sufficient. To a make any fundraising event a success, there are many practical details to take care of:
o Event venue
o Promotion — online, in the media, within your network
o Entertainment
o Prizes
o Sponsorship
o Catering
o Décor and on-site signage
This list could go on (and on).
“There are many practical details to take care of when hosting a fundraiser. Genuine alignment with the cause isn’t enough. You need proper planning, organization, strategy, execution and attention to detail.”
- Bradley Dean, Principal, Granite Productions Toronto
That’s where our team comes in. Granite Productions develops unique fundraising ideas and events that capture the attention of your target audience and motivates them to act. This can include donations, sponsorships, ticket purchase, word of mouth promotion, volunteering and more.
Remember, much of the success of a fundraising event is not based on one-time funds collected, but relies largely on the relationships established during the event to secure future support. You can’t leave this to chance. The expertise of a company like Granite Productions is essential.
Granite hosted the ‘iBelieve Foundation’s A Rare Evening: A Touch of Red Charity Gala’ in 2016, which was a resounding success. It was attended by notable celebrities like Mark Cuban, the star of ABC’s Shark Tank and the owner of NBA’s Dallas Mavericks.
This was a unique event where all visitors were requested to wear a touch of red to demonstrate their support. This seemingly small element garnered media attention and created countless photo opportunities. The event raised funds for the organization, united people behind this cause and secured long-term support.
Bradley Dean in Toronto has worked with multiple world-renowned organizations and has produced many successful fundraising events to date. Throughout his career, he has learned strategies to produce events that are memorable and hit all fundraising targets
Bradley Dean is the principal of Granite Productions in Toronto, Canada. He and the talented Granite team have produced many successful charity fundraising events to date, which have raised over one million dollars. Contact Bradley Dean in Toronto to find out more.
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Fundraisers Feel Good — But They are Also a Lot of Work! When Authenticity and Sincerity isn’t Enough
By Bradley Dean Toronto
Fundraisers Feel Good — But They are Also a Lot of Work! When Authenticity and Sincerity isn’t Enough
Organizing a fundraising event is a powerful way to raise funds for a cause that you are passionate about — while also building your company’s profile. To do this though, you must find a charitable organization and event theme that is a ‘perfect match’ for your organization.
