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Imaginationland

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Sometimes imagination can be a scary place...

Agency

• Gain insight from various clients (departments), and carry out proposals with little change

• Operate more as "doers"--reactive, not proactive

• Get more projects done

  • Less back and forth

• Shorter term "investment"

In-house approach

• Necessitates time for team to create
• More proactive, less reactive
• Can give a greater feeling of accomplishment
• Ideation is great, but can come at a cost--work/life balance
• Greater chance of disapproval--great loss of work and morale

The pros + cons of operating as a marketing agency