Live events
Driving brand engagement through
real-time event coverage
How can we connect?
Not everyone who wanted
to be here today could make it.
And amongst those of us here, we're not all going to talk to one another.
We're also producing
content on different networks.
Flickr
YouTube
Vine
TumblrScribbleLive pulls
it all together.
Engage
your audience
#EUOpenDoors
The Council of the European Union
This event was about inclusion, bringing people
closer to the council and what it does.
closer to the council and what it does.
How did ScribbleLive help?
Extended the experience to those who could not attend
Engaged those who were there
in new ways
Included people in the political process through social media
Extend
your reach
Sochi 2014
Canadian Olympic Committee
The committee had unique access to Canadian athletes. They wanted to leverage that access and the content athletes produced.
Showed people a side of the Olympics they had not seen before
Extensive platform and
workflow training
Real-time analytics and time zone accommodation
Network
around the world
Boston Marathon bombings
Boston.com / The Boston Globe
During the US elections, Boston.com put all their coverage of the
debates and election day in the Scribble Market.
When the bombings happened, they were the go-to
organization for real-time coverage.
organization for real-time coverage.
Benefits to using Scribble Market
-
Became a trusted, authoritative source
-
Increased SEO from increased reach
- Built a network around the world
Syndicators of their coverage
-
Le Soir (Belgium), ABC.es (Spain), La Stampa (Italy), Rappler(Philippines), Mediehuset Nettavisen, MSN International: Singapore, Berlingske (Denmark)
-
Chicago Sun-Times, Seattle Times, WEWS-TV, Milwaukee Journal Sentinel, NPR
-
Winnipeg Sun, Toronto Star, Yahoo Canada
-
Lee Enterprises: The Citizen, Pantagraph, Casper Star-Tribune, Quad City Times, The Citizen, Billings Gazette, Sioux City Journal, Daily Herald, Bismarck Tribune
Just to name a few.
-
Le Soir (Belgium), ABC.es (Spain), La Stampa (Italy), Rappler(Philippines), Mediehuset Nettavisen, MSN International: Singapore, Berlingske (Denmark)
- Chicago Sun-Times, Seattle Times, WEWS-TV, Milwaukee Journal Sentinel, NPR
-
Winnipeg Sun, Toronto Star, Yahoo Canada
- Lee Enterprises: The Citizen, Pantagraph, Casper Star-Tribune, Quad City Times, The Citizen, Billings Gazette, Sioux City Journal, Daily Herald, Bismarck Tribune
Total: 114
Total syndicated UEMs: 360 million
Sochi 2014
Canadian Olympic Committee
Also syndicated by Yahoo and Sun Media in Canada.
Other companies are using the same real-time techniques for their events.
Recording Academy
Shell
Powering Progress Together: 2013
Red Bull
Professional Publishers Association
How to participate
Covering events in real-time
By allendria
