Change Is*
Meeting 2: Narrative Strategies, Content Buckets, Teams, and Tools!
What's everyone been up to?
Communication / Admin Questions?
Anyone have ideas to increase slack activity?
1. Notifications
2. Virtual brainstorm night?
Narrative Strategies
Emotional Response: Calling to Action
St. John’s Ambulance Makes You Helpless
Subvert Expectations
Adobe Makes You Question What You Know
Perception versus Reality
Change over time
Cisco Empathizes With Your Frustration
And offers their solution
http://www.vidyard.com/blog/crafting-a-targeted-emotional-response-to-drive-action-with-video/
Narrative Strategies
The Bottom Line:
"you always want to start off with a clear vision of the feeling you want your audience to walk away with and, consequently, how your video story will create that emotional response leading into your call to action"
http://www.vidyard.com/blog/crafting-a-targeted-emotional-response-to-drive-action-with-video/
IDENTITY CRISIS
Content Buckets/Teams - Whiteboard
Tableau Public Process
What's Next?
Start Hunting and Sharing Data
Should We Use Google Drive to Share Links to Data?
Slack Channels for Teams
How to Reach Me
amaliebarras@gmail.com
832-607-6916
ChangeIs2
By Amalie Barras
ChangeIs2
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