The Business of
Sainté Mobile Days, 2013
What do I do?
I run a digital and mobile agency with my partner, Hannah.
We are based in the UK and called Tipsy & Tumbler Ltd.
We build web &
Before we go any further...
Should you open your own
or digital agency?
Structuring your business.
Limited Liability Company
Ways to make...
Products in the consumer
one-time app purchases,
- in-app purchases,
and client project work.
Getting the right clients is easier said than done.
Some clients will be nice.
Some clients will not.
Some clients are not that bright.
Some clients will have a lot money...
Others will not.
In order to run a successful
business, you'll have to be able to
interact successfully with all types
Contracts are a two-way street.
Never be afraid to fire a client
who is more trouble than
I have this great idea, but....
Should you do this?
You dictate what you charge - not the client.
Be realistic with your pricing.
The app market has driven the cost of software down to a point where far too many clients believe that building apps is both easy and cheap.
It is neither.
Fixed priced quotes.
In my experience,
will always be the one who loses out.
We do 14 day payment terms.
There are no exceptions....
Except for this
If a client doesn't pay you,
Got foreign clients?
Contracts & NDA's.
Clients will often insist on an NDA.
Are they legally binding?
But they afford the client a level of comfort that you will
keep their business private.
You should cover...
What services are covered by your rates,
What you WON'T do,
Be strict about your hours of availability,
Be strict about your payment terms.
Guaranteeing your work.
Ensure any warranties you offer are
based around your work only.
You would not ask a builder to leave their hammer when they’d finished a job - nor should you be
asked to leave all your tools every time you
finish a project either.
Hiring and Firing.
Always try to hire people that are better than you in at least
Remote employees can work -
but comes with it's own set of
Get a good accountant.
There is no point in spending half your time working out
taxes, employment law, VAT etc...
just to pay staff.
Entrust that to the experts.
And the work?
Work out what you're good at.
Don't get tied into one technology or platform.
On the flip side, don't try to use a different technology
for every single project.
Find what works for you, and stick to it.
Be wary of taking on projects that other people have started.
There is usually a good reason they're no longer doing it.
Never, under any circumstances,
agree to fixing a price on work that is not your own.
Get involved with your local
Don't be afraid to try
something a bit different!
My four rules.
Find out what you're good at.
Don't complicate things.
Get the right clients.
Je vous remercie!
The Business of Mobile