We're building a means for game developers to have a conversation with their users about a feeling that may be hard for them to articulate without a structured conversation.
If developers can guide the conversation for users, they can articulate feedback much clearer. This helps inform development of future games and keeps the developer from repeating costly mistakes.
WHY?
Case Study
"We found that users wanted to give feedback on Twitter or whatever, but couldn't figure out the right words to use."