Ionic.io
Love isn't a job.
Problem
Committed relationships, especially marriages, struggle under the pressures of life priorities (kids, work).
Going beyond the basics to really make someone feel special...
[X] Valentines
[X] Anniversary
[X] Birthday
[X] Birthday
[ ] Everything Else
Downright overwhelming!
Opportunity
Decrease Pressures:
Time & Guilt
Increase Pleasures:
Surprise & Delight
Precedence
Married Couples (2010): 61M
With Children: (24.5M) 40%
U.S. Singles: 54M
Online Daters: 40M
eHarmony & Match.com: 35M
Industry Revenue: $1.05B
Avg Yearly Spend: $239
Online Courtship: 18.5mos
Offline Courtship: 42mos
--
Online dating ends with marriage.
The Hero (60%)
John Doe 35yr-old Salesmen in NYC Driven by success, in life & love Busy, Stressed, Professional |
|
The Caretaker (40%) Jane Doe 32yr-old Mother of Two Boys Family well-being comes first. Busy, Stressed, Overwhelmed |
Split Motivation
Happiness
Drives everyone.
Fulfillment
Strong bonds & lasting memories.
Guilt
I know I should, but _____________.
Solution (Demo)
Change behavior through:
-
Rekindling the spark in less time.
-
Reconnecting in multiple ways.
Benefits:
Using a "Save the Date" event planning tool, initiators can surprise and delight their partner. The "Memory Maker" mobile component provides a more fulfilling post-date feeling.
Mental Pivots
BEFORE Design BIG
- Brand = Wordplay & Character
- Focused on user experience within event creation.
- No strategy for colors, etc.
After Design BIG
- Driven by an emotional response.
- Refocused on entire experience/core values.
- Think about colors and design with purpose.
Key Takeaway
Brand design is REALLY
freaking hard.
Don't try to design your entire
brand experience in one weekend!
Thanks!
Brian Moeskau: @bmoeskau
Corey Butler: @goldglovecb
Ionic.io
By Corey Butler
Ionic.io
Presentation for DesignBIG
- 706