Jangouts

Understanding our users to provide a better experience

 

Personas

Defining personas will help us understand the use cases we need to cover to cover most of the shared needs within the application

“The personas are archetypes built after a preceding exhaustive observation of the potential users” (UCD method)

Let's build profiles

Jangouts in IT

Let's start with a set of 4 most common personas we can find, at least in an IT organisation, using Jangouts.

 

And lets have fun while building their profiles!

Joffrey

Jim

Sheldon

Cartman

Jofrey

PROFILE

Role: PM - Manager

Age: 45

Status: Married

Location: Nuremberg, Germany

 

Personality

Friendly. Makes jokes from time to time. Assertive. Helpful.

 

Referents & Influences

Red hat. Open Source. Trello.

 

Technology Expertise

Medium

Experience Goals

Results, demos, presentations, Q&A, planning, progress report, status, *conflict resolution*

 

Devices & Platforms

Ipad. Linux workstation. Windows laptop. Firefox. Chrome/ium. Not always the latest version.

 

Attention level

Fully concentrated on what everyone is saying/showing.
Durante reuniones donde los topicos son mas personales se presta mas atention a la totalidad de los participantes.

 

Motivation

Understanding where the team is in the road map. Track and guide the development of the product.

Jim

PROFILE

Role: Scrum master

Age: 35

Status: Married

Location: Lisbon, Portugal

 

Personality

Open, friendly, helpful, communicative, leader

 

Referents & Influences

Is father. Google products. Open Source. Best practices.

 

Technology Expertise

Advanced

Experience Goals

Coordination, sprint status, backlog, general alignment, mood of the team, conflicts discovery.

 

Devices & Platforms

Linux workstation, Mac. Chrome/ium, Firefox.

 

Attention level

Fully concentrated on what everyone is saying/showing.
During meeting where more personal talking is involved, the attention in all participants increases. Pays much attention to details.

 

Motivation

Coordinate and make sure the meeting has accomplished the team and PM's objective. Make a good use of the time frames. Keep the team focused.

Sheldon

PROFILE

Role: Team member

Age: 30

Status: Single

Location: Prague, Czech Republic

 

Personality

Controller. Geek. Straightforward. Non-empathic. Meticulous. Picky.

 

Referents & Influences

Open source. Best practices. Security & privacy. Encryption.

 

Technology Expertise

Expert

Experience Goals

Straightforward application. No registration required. Deep demonstrations of his works. Get questions answered. Influence team and PM's decisions.

 

Devices & Platforms

Linux workstation. Firefox and Chromium.

 

Attention level

Fully concentrated on what everyone is saying/showing to be able to make comments and influence the decisions.

 

Motivation

Be able to control, somehow, the direction of the development.

Cartman

PROFILE

Role: Team member

Age: 30

Status: Single

Location: Nuremberg, Germany

 

Personality

Extroverted. Lackadaisical. Distracted. Friendly. Procrastinator.

 

Referents & Influences

Mobile. Social networks. Privacy isn't a problem for him. Google, Github, Trello..all new trends are his referents.

 

Technology Expertise

Advanced

Experience Goals

Socialise. Joke. Send animated gifs. Quick/Brief demos. Short meetings.

Devices & Platforms

Linux workstation, Mac, Chrome/ium, Firefox.

Attention level

Low interest in what people are talking until they mention his name. Pays attention only to what concerns him. He doesn't always want to use the camera. Doesn't make many questions to finish the meeting faster. Facebook and Whatsapp are a big distraction.

Motivation

It is an obligation to attend.

Next steps?

1. Make each profile.

2. Interview stakeholders matching the profile to create some use cases.

3. From the most commonly mentioned use cases, work on UI proposals.