behavior patterns
across devices

1. Data Research Day

mobile is ubiqituous

Are we ready?

Ease the purchase experience on mobile

STO: target for converting open

~25% of contacts use
both mobile and desktop

device preference by time?

preferences by time are real

optimize content by send time

investigate push timing
based on email activity

DRD - multiplatform

By Czeller Ildi

DRD - multiplatform

final conclusions for Emarsys 2018 DRD multiplatform, multichannel exploration

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