Looxid VR

A Hybrid Endeavor into Entertainment and Research

Derek Fritz

Virtual impacts on real minds

The goal of LooxidVR is to closely monitor the subconscious impacts of virtual experiences
Virtual reality provides an unprecedented opportunity to manipulate the human mind
By simultaneously observing and reacting to the data being recorded, LooxidVR is able to create an unparalleled level of adaptive environments

The LooxidVR kit includes eye-trackers in each lens and six EEG brainwave sensors
The headset monitors the user's vital responses to the visual and audio content
The data is then recorded on a computer, and can be used to dynamically modify the virtual world as direct feedback via the API

The emotion recognition algorithm consists of three distinct processes:

Feature Extraction - Transforms data collected into categorized forms
Features Selection - Removes extraneous "noise" so that the integrity of the data is maintained
Classifier Learning - Allows the data collection algorithm to become familiar with our personal trends and responses

Possible applications are extremely varied, from dynamic gaming experiences to business and health
Therapy is also a potential facet, using the precise mental analysis features to target and treat specific states of trauma
Development in education methods could benefit from observing what kind of stimulation promotes higher retention rates

Neurable is currently researching using brainwaves to control virtual experiences
- Not a standalone device, modified tech using an HTC Vive
Partnership between Immersive Solutions and neuromarketing research firm True Impact is aiming to provide custom marketing based on individual's emotional responses

Currently, this high-level integration of VR, eye-tracking, and brainwave monitoring is extremely costly ($2,400 for preliminary release this summer)
Samsung and Vive have already partnered with Looxid, and increased support will fuel faster development
The learning algorithm and API are still in their testing stages, and will no doubt benefit from more widespread sampling
The possibility of motion sickness exists as with all VR technology (0 - 4), but the adaptive experience LooxidVR provides could potentially alleviate this

This combination between virtual stimulation and real-time analysis can allow for an abundance of possibilities
While the cost-of-entry is high, this hardware is still extremely new (unveiled at CES 2018) and will undoubtedly become more accessible
People are already seeing the value in this approach to VR, with the LooxidVR earning awards such as Best of Innovation at CES 2018
The first distribution campaign is set to begin this summer

By defritz