Passion
+
Purpose
#LUXATX
WTF IS #leanux?
!= "artifacts"
== "design thinking"
Focus:
Problem Solving
Who Is This For?
Product, Design, Dev, QA, Marketing, Management
Founders
Agencies
Managers
ABOUT
ADDING VALUE
COMMUNICATION
TRANSPARENCY
Teams
Cross-Functional
Agile
Focus: Collaboration
Approach
Concept > Validate > Prototype > Test > Learn
Focus: Iteration
ToolS
$ whoami
@earthtravis
README.md
- Bachelor of Business
- Enterprise Experience
- Master of Technology
- Passion for Startups
Vision
Cornerstone
Core to preserve
Future to stimulate
Values
Drivers
- You
- Your product
- Your company
Values
Purpose
- Focused
- Credible
- Unique
Pivot
Δ Strategy
!Δ Vision
Why * 5
This Matters
Hiring Lens
var uniqueAssets = "valuable";
Product
Prompt:
Describe your product in less than 5 words.
Values
Describe your company.
Adjectives
Prases
Examples:
Creative, Optimistic, Passionate, Fast, Friendly
Values
Describe your company.
- What excites your team?
- What is the company like?
- Explain the atmosphere to a friend.
- What makes your company unique?
Prompt:
Write down adjectives and phrases describing your company.
Rank and Select
divide Post-it notes into two piles:
Everything Else
Most Important Values
Prompts:
- Would you quit?
- What is inescapable?
- Is this unique?
- Which are your best?
Order Top Five
Combine and Cluster
Shared Understanding
Agreement
Discuss values, identify patterns and merge duplicates.
- Work at wall
- Quiet read
- Ask questions
Cluster and Select
Consolidate
Stack duplicates
Cluster similar
- Name each cluster.
- Eliminate less important items.
- Refine to five.
Purpose
!= "pitch"
== "emotion"
Clear statement about your existence.
Purpose
Passions and Aspirations
Not a Tagline
Prompt:
Of all the things you could be doing, why this company?
Drill Down
Get past the obvious
Something more subtle
Ask why?
Prompt:
My purpose with this company is...
Collective
Explain
Summarize
Buy
Describe why this company matters.
Prompt:
Write a shared purpose statement.
Pyramid
Purpose
Product
Values
var visualPoster = "information radiator";
Tool for focusing and alignment.
Creative, Marketing, Human Resources
transapi.io
Thank You
Passion+Purpose
By tRavIs McCutcheon
