Refugee Action's Year in Review
Glyn Thomas
glyn@glynthomas.com
Who are Refugee Action?
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Work with refugees and asylum seekers in the UK
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Help and support to navigate the asylum system
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Help settle refugees into new homes: doctor's appointments, schools
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Campaign and fundraise
Shout outs
Joe Derry Hall
Hannah and Mark in the digital team
Tracey in the data team
The whole fundraising team
Year in Review
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Inspired by Spotify wrapped
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Summary of everything a supporter did in 2021
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Most data in Engaging Networks
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Some donations and activities in Raiser's Edge
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Used Engaging Networks API to grab this data for specific supporters
Supporter stewardship
Retention
Thank you for this - it's good to see the cumulative effect of small actions. I'll keep looking out for your emails and respond quickly.
I support nearly 20 charities and often feel overwhelmed by the volume of requests for help from them. Your recent communication with a review of what I have helped you to achieve over the past year gives me some comfort that the little I do does help to make a difference.
So touched by this little video. Seriously I feel I've done so little - am so enormously grateful for what you are doing.
I'm going to set up a regular donation to your organisation - can't afford mega-bucks, but every little helps.
Split test
Sent year in review to half email list
Then sent a cash donation ask to whole email list
Supporters who received Year in Review | Supporters who did not receive Year in Review |
---|---|
261 donations | 36 donations |
£8815 | £1280 |
Open rate: 35.80% | Open rate: 25.02% |
Thanks for listening!
glyn@glynthomas.com
Year in Review
By Glyn Thomas
Year in Review
Refugee Action's Year in Review
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