Analysis of tv channel logos

BBC One

The BBC One logo uses the contrasting colours of red and white in order to make sure that it is extremely easy to see and this is a benefit to the audience as it simply allows them to see the channel that they are viewing or navigating. The connotations of these colours are used for purpose, with the red colour associated with the idea of love and this can therefore imply the idea of the audience in a sense loving the programmes that the BBC offers – rather than the other implications of the colour red. The white upon this background then creates a sense of equilibrium, in order to convey the shows offered on the channel as this colour can appear as fresh and dynamic, alike with how the BBC produce their own original famous ‘British dramas’. Moreover, the logo appears as extremely formal with the rectangular box looking extremely professional and this depicts the positives of the channel as they are conventionally professional, with this show also in the shaping of the BBC as these are shown in square/rectangle shapes – then ultimately formal looking sans font to represent symmetry to enhance the identity of the channel. The logo appears as simplistic, though it represents the channel effectively whilst maintaining the professional feel.

ITV

ITV chose to alternate their original name from ITV 1 to simply ITV back in 2012, this was in order to signify the shift in their programming and also the audiences that view the shows. Firstly, the curved typography is the main feature of the logo as this appears as extremely dynamic and this highlights the diversity of their programmes which hence relates to the ethos that the channel represents, with dynamic programming that conveys several genres and then also the diversity of Britain and cultures. The logo is also extremely colourful and this represents the same thing – it appears as a ‘warm, bold design’ which allows the audience to engage with the logo and the modern aspects of the logo with curves and colour are extremely eye-catching to attract the audience instantly. The ethos is represented primarily through this logo because it focuses on the graphical features, alike with how ITV need to focus on advertisements for their programming to be funded, so this semantically relates as the focus of the logo is for it to appear as attractive and subsequently engaging.

Channel 5

Personally, Channel 5 have a very poor logo because it does not particularly represent anything about the channel effectively well. The company represents their channel in a similar way to BBC in the sense that they use a red colour to depict the sense of love through the connotation of the colour – before using the white of ‘5’ to contrast this for equilibrium and to make it easy to see. The circle shape relates to ITV in the sense that they rely on advertising for their shows so they focus on graphical aspects, as well as implying that their programming comes ‘full circle’ which hence relates to the ethos as it represents a circle of diversity and genres.