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August 23, 2016

60 seconds pitch

Despite the two million businesses that use Gmail, the email client has fallen behind com- peting products, such as the native email clients from Apple for its mobile and desktop devices. A user experience survey of Gmail users revealed that users are not satisfied with the functionalities of the mobile application. Many users indicated that Gmail’s mobile application fails to mirror the features of the web version. Some survey respondents cited that this inconsistency alone drives them to use native iOS email clients. At the moment, the Gmail mobile application does not offer any additional services that make a solid case for the switch. The survey also revealed that the majority of Gmail’s user base is between the ages of 18 and 34. This is a key target market for Google for Work, as the 18-24 market represents users from higher education institutions and the 25-34 market represents users from the business sector.

Executive Summary

Q1

Q2

Q3

Q4

Gmail

User Base

New

Features &

mockups

Email

Products

& Trends

Metrics

Agenda

Email Communcations Landscape

4.3

email accounts

on mobile Devices

uses preview pane

prefers SMS

on iPhones

check on mobile

68%

opens

billion

33%

opens

<25

age

84%

ages

18-34

35%

business

users

Slow user base growth, at around 3% annually

Not much growth in the business/corporate end

Where does Gmail fit in?

source: litmus.com

Gmail Stats

billion

1+

Active Users

billion

1+

Downloads on google Play

31

Average Age

75%

opens emails on mobile devices

According to Gizmodo (2011), Gmail users are...

Thin

Young Men

18 >= Age <= 34

College-educated

Politically Liberal

Single

Optimistic

Live in Urban Setting

Well Travelled

Career Focused

Blog Readers

iPhone Users

Laptop Owners

MP3 listeners

Introverted

Entrepreneurial

Jeans wearers

T-shirts

In fact , I am your most typical Gmail user

Gmail UX Survey

Survey Results

184

Completions

Desktop/Laptop

Mobile

Female vs. Male

25-34 years

Personal Usage

62%

37%

41%

70%

F 49%

M 51%

18-24 years

37%

Describe Gmail in one word

Overall Gmail Rating, 1 - 5 scale

Mean  SD
Productivity 4.18 0.86
Ease of Usage 4.36 0.83
User Interface 4.03 0.92
Reliability 4.54 0.73
Overall Features 4.14 0.84

Rating the different version of Gmail, 1 - 5 scale

Mean  SD N
Desktop/Laptop 4.27 0.80 245
Mobile App 3.83 1.00 211
Mobile Browser 3.08 1.09 120
Tablet App 3.88 1.05 68
Tablet Browser 3.46 1.05 59

Survey Results

Industry trends

Will you marry me?

I guess...I have to

Survey Result

Industry trends

+

68%

Gmail's mobile

app is not the

best option

out there.

business users answering on the go

33%

Especially for

iOS

35%

opening emails on mobile devices

opening emails on mobile devices

75%

Gmail

Users are Opening emails on iPhones

Growth Opportunity with Google for Work

Who uses Google for Work?

Universities

Corporate

18-24 yrs

25-34 yrs

Survey

Respondents

78%

Proposed iOS Features

Filter

by Unread

Swipe Left

to Archive & Delete

Email

Tracking

Filter by Unread Mockups

Delete & Archive Mockups

Email Tracking Mockup

Metrics

Attrition Rates

User Base Count

Growth over Time (D/M/Y)

Retention Rates

Conversion

Login Platform

Attachments

Session Stats

New Users

Personal vs. Work

work

personal

Interactions

Usage

Mia

HA

Thank you very much!

Questions?

That was very engaging! I thought you approached the problem in an insightful manner but there is always room for improvement. Please, carefully listen to the questions from your team and learn from their feedback. I hope this was helpful.

HA

Did you like my presentation?

Hey MIA!

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By Hasin Ahmed

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