Web Analytics...Who Cares?
I do! And so should you!
Jan Kleinert
@jankleinert
3 Ways to Get Fired
Gathering meaningful data and using it to make decisions
I need you to make the logo bigger and make the call-to-action buttons green.
"If you can not measure it, you can not improve it."
-Lord Kelvin
It's hard to measure what you don't track!
http://digitalanalystsoftheworldunite.tumblr.com/post/49940898532/when-a-vp-says-we-can-track-something-i-havent
Types of tools
Real-life examples
Practical Tips
Web Analytics
3rd Party Tags & Pixels
A/B Testing Tools
Types of Tools
Web Analytics Tools
How do they work and what do they do?
Third-party Tags and Tracking Pixels
How do they work and what do they do?
A/B Testing Tools
How do they work and what do they do?
-
identify opportunities
-
test an idea to improve it
-
make changes
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repeat!
Let's look at some examples!
Site Search
careers
job
career
internships
Event Tracking
http://getbootstrap.com/examples/starter-template/
Event Tracking
$(document).ready(function() {
$(".navbar-nav a").click(function() {
var href = $(this).attr("href");
yourFavoriteAnalyticsProduct.trackEvent("Navigation", "Menu Click", href);
setTimeout('document.location = "' + href + '"', 100);
});
});
Which navigation elements get the most clicks?
Which ones are rarely used?
Are the usage patterns changing over time?
Do you see correlations between certain pages and navigation elements?
Identify Site Problems
Segment traffic by device type, browser, OS, etc.
Track traffic to error pages
Practical Tips
Keep things running smoothly and improve productivity
Browser Dev Tools
Use them!
Extensions and add-ons too!
Test for Web Analytics
Don't be the one that breaks tracking accidentally by making a change to the footer!
Tag Managers
Free up more dev time
Centralize tracking code
Say hi!
http://digitalanalystsoftheworldunite.tumblr.com/post/50023188801/when-i-meet-someone-who-shares-my-love-of-pivot
Web Analytics, Who Cares? I Do, and So Should You!
By Jan Jernigan Kleinert