Website, Email, and Social Media Updates

Covering

• Web - General Jan-Apr
  • Quick look at importance of mobile
• Web - Grad Student Success
• Newsletters - Monthly and Weekly
• Social Media - Twitter and FB

Web General

Jan - Apr 2015

Overview of Traffic

Country of Origin

1 out 4 from a different country

Top Content

Devices

Mobile important for New Visitors

Mobile important for certain countries

Site speed important for certain countries

Keeping our website accessible for more than assistive technology

• small screens
• low bandwidth

*Responsible responsive design

Web Grad Student Success

Mar - current 2015

Grad Student Success

• Launched March 22
• 1,720 pageviews so far

Traffic by percentages

• Home - 53%
• New Students - 12%
• Professional Development - 8%
• Campus and Community - 8%
• Academic Help - 6%
• Health and Wellness - 4%
• Mentor Relationship - 3%
• About - 2%
• News/events - 4%

http://gradschool.oregonstate.edu/graduate-student-success

Website Sessions from Newsletters and Social Media

• 4,452 - Sessions
• 3 pages/session

Jan 1 - May 12

Monthly Newsletter

• Jan, Feb, Mar, Apr, May
• 3,473 sessions generated

"I just wanted to provide a bit of feedback about the new grad newsletter. In short, it's superb! It was particularly helpful to have a host of announcements about opportunities on campus and elsewhere in one document. The layout is visually appealing, and the content valuable. Thank you for this newsletter!" - Grad Student

GradSuccess FTW

• 260 Sessions (Jan 1 - May)
• 319 Subscribers
• 15 newsletters sent
• 53% avg. open rate
• 20% avg. click rate
• Only 4 unsubscribers so far

GradSuccess FTW

Locations in the US for opens, April 10

Twitter

• 115 followers
• 45 sessions on the website (Jan - May)
• 590 tweets total (Oct - now)
• Frequency 39-91 tweets/month

Facebook

• 921 likes
• 94 sessions on the website (Jan - May)
• Frequency ~4-5x/week

Incoming Students Email Campaign

• 664 subscribers added from SF
• People who said "yes" on intent to enroll
• 63% open rate
• 19% click rate - off-campus housing most popular link, 103 clicks

Will add more students for June

• More "yes" on intent to enroll
• Student who are registered but did not answer intent to enroll

Sent May 11

May Issue sent on May 11

• 664 subscribers add from SF
• People who said "yes" on intent to enroll
• 63% open rate
• 19% click rate

Will add more students for June

• More "yes" on intent to enroll
• Student who are registered but did not answer intent to enroll