> Who am I?
Liao Jing, jingl@zju.edu.cn
Ph.D student in Digital Design and Art
Business and Computing Intelligence Lab,
College of Computer Science and Technology, Zhejiang University
> Interests?
Game, Photographing, Cooking
AI for Creativity Design

https://www.christies.com/features/A-collaboration-between-two-artists-one-human-one-a-machine-9332-1.aspx
Portrait of Edmond Belamy, 2018
How much ?
$ 432,500
45 times its estimate

> AI is able to emulate creativity
"it departs from a human idea of an 18th-century portrait; there is something weirdly contemporary about him"
--Hugo Caselles-Dupré of Obvious
"it learns to tend toward abstraction: that is where there is the space for novelty"
-- Ahmed Elgammal
> How we perceive emulated creativity?
Game: Inspire!
Image retrieval V.S. AI generation

Game: Inspire!


"a way to light"
"something can sit"
17 industrial design students, 5.35 years, $50.
Two tasks (20 min each):
Questionnaire (7-point)
- (Usefulness) The provided images inspire new ideas.
-
(Enjoyment) It is interesting to use the system.
-
(Future Use) I would continue using the system in practice
| Dimension | Score | SD |
|---|---|---|
| Usefulness | 4.47 | 1.55 |
| Enjoyment** | 5.41 | 1.06 |
| Future Use** | 4.89 | 1.11 |
** denotes statistically significant
Prefer AI
"I love AI's randomness and ambiguous; it will provide inspiration in such way of purposeless"
"It is amazing that I encounter new ideas that I, even anybody, would never think of"
Prefer search
It's not routine things and I cannot understand what it is
It's inefficient, only a few images can help
I have many ideas, it cannot help to draw them out of my mind as searching existing examples does
AI make us aware of own creativity rather regularity
> AI inspires "out-of-box" ideas
> Provide rich interactions
> Increase AI's Interoperability
> contact us
intellegodesign@163.com
AI, Design & Creativity
By Jing Liao
AI, Design & Creativity
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