How to think about starting a company/ project

Agenda

1. Seven Questions

2. Understanding emerging markets

3. Funding Mechanisms
 

Part 1:

Seven Questions

1. How are the market needs currently addressed?

  • What is the "job to be done" that's currently not served? 

  • What sector of the market is being served poorly? 

Value Proposition > User/ Product Experience > User/ Product Interface

2. What specific end-points or other product specs needs to be delivered in order to have a significant advantage? 

Solutions vs. Needs

3. What price point can we achieve?

  • Who are the payers? 

  • What gives us confidence that we can realize our target price? 

4. What is the competitive landscape? 

  • How do we know we can achieve an advantage? 

  • What makes us believe that we can sustain the advantage? 

5. How can we create demand?  

  • How much do we need to spend? 

  • What is the risk associated with reaching the volumes? 

6. What is our expected profits? 

  • How much do we need to get there?  

7. What is the probability of success?  

Probability of success =

Probability of technical success 

x

Probability of regulatory success 

Probability of execution and commercialization 

"The whole is greater than the sum of its parts" - Aristotle 

Part 2: Understanding emerging markets

Regulation

Financing

Distribution

Example: Dengue Diagnostic

Three key dimensions

Part 3: Funding Mechanisms

1) Acumen Fund

2) Ashoka

3) Canadian Social Entrepreneurship Foundation

4) Draper Richards Foundation

5) Echoing Green

6) PresenTense Social Entrepreneur Fellowship

7) PopTech

8) Rainer Arnhold Fellows Program

9) REDF Farber Fellowship

10) Skoll Foundation

11) StartingBlock Fellowship

12) TED

13) Unreasonable Institute

Fellowships/ Networks

14) C.V. Starr Social Entrepreneurship Fellowship at Brown University

15) Global Social Entrepreneurship Competition (Uni of Washington)

16) Global Social Venture Competition

17) Harvard Business School

18) Miken Family Foundation (Tulane University)

19) NYU Reynolds Program

20) Sparkseed *any university)

21) Upper Valley Social Entrepreneurship Fellowship (Dartmouth)

22) University of Michigan Social Venture Fund

23) Venture Well

24) Wharton Social Enterprise Fellows program 

Student Focused

25) Chinook Fund

26) DoSomething.org Grant Database

27) Foundation Center

28) Google Grants

29) Grantmakers for Effective Organizations (GEO)

30) Kauffman Foundation

31) Philanthropy New York

32) Social Innovation Fund

33) The Awesome Foundation

34) The Mulago Foundation

35) USA.gov for Nonprofits

36) Clinton Foundation

37) Gates Foundation

Grants

38) 33needs

39) Buzzbnk

40) CauseVox

41) Indiegogo

42) Change.org

43) Chase Community Giving

44) CrowdRise

45) DonorsChoose.org

46) FirstGiving

47) Kickstarter

48) Kiva

49) Pepsi Refresh Project

50) StartSomeGood

 

Crowdfunding

51) Blue Ridge Foundation

52) Bamboo Finance

53) Calvert Group

54) CEI Ventures

55) Central Fund

56) Central Fund

57) City Light Capital

58) Clean Technology Fund

59) Community Development Venture Capital Alliance

60) Good Capital

61) Grassroots Business Fund

62) Gray Ghost Ventures

63) Gray Matters Capital 

 

Angels/ Venture Capital

64) Ignia Fund

65) Investors’ Circle

66) Joshua Venture Group

67) Mission Markets

68) New Cycle Capital

69) New Profit Inc.

70) Next Street

71) Nonprofit Finance Fund

72) NYC Seed

73) New Schools Ventures Fund

74) Omidyar Network

75) Pacific Community Ventures

76) Pipeline Fund

 

Angels/ Venture Capital

77) Renewal2

78) Root Capital

79) RSF Social Finance Fund

80) Schwab Foundation

81) Soros Economic Development Fund

82) SME Finance Innovation Fund

83) Sustainable Jobs Fund

84) TBL Capital

85) Savannah Fund

86) Invested Development

87) Fanisi

88) Abraaj Group

89) Jacana Partners 

 

Angels/ Venture Capital

90) Investment Fund for Health in Africa

91) Actis

92) Mara Launch Fund

93) Mango Fund

94) Khosla Impact & Seed Fund

95) LGT Venture Partners

96) GroFin Africa Fund

97) The Hub

98) Village Capital

 

 

Angels/ Venture Capital

99) Cleantech Open

100) GoBig Network

101) Green Spaces

102) Ned.com

103) Net Impact

104) Skoll World Forum

105) Social Capital Markets Conference (SOCAP)

106) Social Enterprise Alliance

107) Social Enterprise Summit

108) Social Enterprise World Forum

109) Social Innovation Camp

110) Social Investment Forum

111) Toniic

 

Conferences

112) ACCION

113) Calvert Foundation

114) Nonprofits Assitance Fund

115) Partners for the Common Good

116) ShoreBank

117) Small Business Administration

118) Social Capital Partners

119) Tridos Bank

120) The New Resource Bank

 

 

Debt

Thank you!

Jocelyn Ling Malan 

jocelyn.malan@incandescent.com

@j_ling

Starting a startup

By Jocelyn Ling

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