HI. I'M JOE!

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• Twitter: @josephhhoward
• Twitter: @thewpbuffs

@josephhhoward

How do you get to New York City?

wpbuffs.com

@josephhhoward

Advantages

• Cheap
• Good view of New Jersey?

Disadvantages

• Slow
• Uncomfortable
• Loud
• Even more tired when you arrive

Bus

wpbuffs.com

@josephhhoward

Advantages

• Fast
• Comfortable
• Can get work done
• Snack car
• Doesn't zap your energy

Disadvantages

• Expensive

Train

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@josephhhoward

"It's obviously brutally expensive, but time is the one asset we simply don't own. It saves me hours and hours."

Mark Cuban on his private plane:

wpbuffs.com

@josephhhoward

Invest in WordPress Plugins

THAT MAKE YOU MONEY

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

When adding plugins to a WordPress site, the most important question you can ask yourself is, “what’s the return-on-investment I’ll see with this plugin?”

wpbuffs.com

@josephhhoward

Why? Because in most cases, paying for a plugin is the only way you’ll be able to make money with your website.

wpbuffs.com

@josephhhoward

Small Businesses

$100 > $500

wpbuffs.com

@josephhhoward

Big Businesses

$1M > $5M

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@josephhhoward

wpbuffs.com

@josephhhoward

Do You Need a Paid Plugin?

wpbuffs.com

@josephhhoward

NO

• Simple functionality
• Not essential to make $ (or make visitors happy)
• Install + go (not time-intensive)

wpbuffs.com

@josephhhoward

Reviews + Compatible + Google

wpbuffs.com

@josephhhoward

MAYBE

• Advanced functionality
• Value it provides long-term > cost
• Essential to make $ (or make visitors happy)
• Will take time to figure out another way to do it

wpbuffs.com

@josephhhoward

• 1h implementing
• 3h troubleshooting
• 2h testing
• 1h hiring someone to fix it
• 2d of additional work
• ...

wpbuffs.com

Free Plugin(s)

@josephhhoward

Paid Plugin(s)

• 1h implementing
• 10m emailing support
• 1h reading documentation

wpbuffs.com

@josephhhoward

Other Advantages

• Paid plugins work
• You'll receive support
• The plugin developers want you happy

wpbuffs.com

@josephhhoward

IRL

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@josephhhoward

wpbuffs.com

@josephhhoward

Cost?

$49 / year

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@josephhhoward

Value?

wpbuffs.com

@josephhhoward

1.

A single referral per year pays for the plugin.

wpbuffs.com

@josephhhoward

2.

It gives my business authority.

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@josephhhoward

3.

It's a great link-building strategy.

wpbuffs.com

@josephhhoward

MAYBE

• Advanced functionality ✔️
• Value it provides long-term > cost ✔️
• Essential to make $ (or make visitors happy)
• Will take time to figure out another way to do it ✔️

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

Cost?

$300 / year

wpbuffs.com

@josephhhoward

Value?

wpbuffs.com

@josephhhoward

1.

A/B testing is absolutely essential.

2x conversion

$500/mo > $1000/mo

$6000/yr > $12,000/yr

wpbuffs.com

@josephhhoward

2.

Advanced display rules are crazy effective.

3x conversion

$500/mo > $1500/mo

$6000/yr > $18,000/yr

wpbuffs.com

@josephhhoward

3.

Automate or die.

Cut time spent by 90%+

2h/mo > $5m/mo

$24h/yr > $1h/yr

wpbuffs.com

@josephhhoward

MAYBE

• Advanced functionality ✔️
• Value it provides long-term > cost ✔️
• Essential to make $ (or make visitors happy) ✔️
• Will take time to figure out another way to do it ✔️

wpbuffs.com

@josephhhoward

More Than Plugins

SSL + Schema

wpbuffs.com

@josephhhoward

SSL Cost?

$0 / year

wpbuffs.com

@josephhhoward

1.

First impression

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@josephhhoward

2.

Are you for real?

wpbuffs.com

@josephhhoward

Easy Solution

Migrate to SiteGround for free + get free SSL certificate.

(Use my affiliate link so I can get $50. Thanks!)

wpbuffs.com

@josephhhoward

Schema Cost?

$100 one-time cost

wpbuffs.com

@josephhhoward

1 (and only).

Conversion

wpbuffs.com

@josephhhoward

THANK YOU!

• Wannabe astrologist
• Scrabble aficionado (I know all the 2-letter words)
• Bulletproof tea kind of guy
• Head Buff @ WP Buffs

wpbuffs.com

SLIDES

• wpbuffs.com/bmore/
• Twitter: @thewpbuffs
• Twitter: @josephhhoward
• For more awesome content, check me out on GoDaddy, ManageWP, Search Engine Journal and the WP Buffs blog.

@josephhhoward