gams.
yoga. fitness. leisure.
what are they?
gams. are beautiful pants that are made for living
gams. allow the legs to feel luxurious and free
wear for yoga, workouts, travel, hanging out
super comfy!
Who is gams. ?
My name is Kathleen Pizzello and the first time I ever
slipped on a pair of yoga leggings, I knew I was in love.
It is my mission to provide women with that same feeling--
that you could spend the rest of your life in your yoga pants...
and it would be ok.
gams. are designed to stretch and move with you,
allowing your body the freedom to ease through your day,
whatever activity you may be doing. The luxurious
material breathes with you. The bold colors and
patterns add a dimension of fun and expression.
Why gams. ?
I want to make these pants because I love them.
& ...
The athletic clothing industry is exploding. People,
especially women, are wearing fitness gear not only for
fitness but also as fashion and leisure wear.
If you ask any female under the age of 50 what their favorite pair of pants are, the answer is "my yoga pants".
Or simply take a look around--they are everywhere.
Yoga pants are a hot item right now. I know because I am a yogi, a yoga teacher, and a woman. I see what people are wearing and what they want. Bright, vibrant colors and patterns are IN.
Why Now?
"And there is still plenty of room for new players. The global sports apparel market — which includes women’s activewear — is set to grow to $178 billion by 2019, according to Boston-based research firm Trefis. In 2013, in the US, sales of women’s activewear alone reached $11.5 billion, a 9 percent jump from 2012, according to market research firm NPD. “It’s hard to fathom how much more it can grow because it’s already grown so much. But as more and more consumers accept activewear as street wear, it will continue to keep growing,” said Cohen, who expects the women’s activewear market to keep up a similar pace for the next 2 to 3 years."
Lauren Sherman, The Business of Fashion
How?
- create pattern for pants
-
one pattern for capris
-
one pattern for leggings
- create material blend 86% nylon 14% lycra
- create textile designs and patterns on Adobe Photoshop
- transfer design to pant & cut pants for final product
- test pants
- make adjustments accordingly
- create the perfect pair of gams. !!!
How to "Spread the Word"
The yoga world is a world in and of itself, and I know that world.
There are festivals and social media galore! Yogis love to promote themselves and each other on/at:
Wanderlust Festivals (nationwide)
Instagram
Facebook
Twitter
Yoga studios
word of mouth
By wearing gams. to studios, in social media photos, and in advertisements
Some great short reads to
give you an idea:
Don't Worry About It!
Live Life and Breathe Radiant with Possibility
gams.
Namaste, Kathleen
gams
By kathleen pizzello